Why Some Lighting Brands Struggle to Stand Out (and How to Fix It)
If you’ve looked at three or four lighting company websites [...]
House of Hogwarts x Krispy Kreme = Marketing Magic
“You might belong in Gryffindor, where dwell the brave at heart…” The House of Hogwarts x Krispy Kreme collection is a nostalgic back-to-school (or “back to Hogwarts”) campaign – and its marketing magic. Available between August 18 and September 14, this limited-time offer appeals to many age groups: millennials rereading the Harry Potter books with their kids, nostalgic fans, lovers of doughnuts, and, of course, kids currently reading the timeless series.
Marketing to Gen Alpha: Our Next Big Audience
We tend to talk a lot about Boomers, Millennials, and Gen Z, but there’s a new generation growing up—and they’re already reshaping the future. Meet Gen Alpha: born from 2010 onward, they’re the first generation raised entirely in a digital world.
A Q&A with Gen Z on Her Favorite Brand
When you think of technology, what brand comes to mind first? In our daily lives, technology is an essential tool. We use phones, tablets, laptops, smart watches (and the list goes on). But the most interesting part is how all of them combine different features.
Position Open: Senior Graphic Designer/Art Director
Hello... Welcome to Sweeney. We are a one-of-a-kind full-service marketing [...]
Falling in Love: How Companies Market to an Emotion
Ah yes... Valentine’s Day. For some people, this is a day celebrating love and romance but for others, it’s just a reminder of how single they are. Whatever the case is, we can all agree that all of the marketing around the holiday is very similar- colors of red and pink, people in relationships, and lots of chocolate, flowers, and jewelry.
Aesthetics of Athletics: 3 Brands Disrupting the Norm
Picture a sports ad you've seen. Perhaps a promotion for a favorite team or a commercial for athletic apparel. Is the photography high-contrast and gritty, with a dark background? Are there shards of illustrated shrapnel, digitally produced gradients and rough textures surrounding a tough, sweaty, dirty athlete?
There’s Nothing Like a Crisis to Test Your Marketing Agility
There's a lot of talk about agile marketing these days – the ability to use data and teams in real time to run sprints, test concepts and measure impacts. It's a very cool strategy. And it's gaining acceptance among marketing executives seeking to take maximum advantage of an increasingly digitized world.
4 Reasons Why Professionals Need to Help Educate the Next Generation
As marketing professionals, we watch our industry go through changes very rapidly. With new technological advances, certain processes and tactics we practice become outdated or can be done in an easier and more effective way. As the upcoming generation streams into the workplace, it is up to us as professionals to teach them the knowledge we have attained through our experience, but also to learn from them.
Meet Our Leadership Team: Lisa Pocci
Last week, we had the chance to chat with Sweeney’s new VP of agency services and marketing trailblazer, Lisa Pocci. We discussed everything from her first internship to what three items she would need to survive on a deserted island.
