Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Did you know yesterday (September 19) was International Talk Like a Pirate Day? If not, you are not a lone. There are literally hundreds of wacky “holidays” that have been created for marketing purposes from national miniature golf day to nation chocolate milkshake day, national elephant appreciation day and national blueberry popsicle day.
Once upon a time in America, well, just four years ago actually, Barack Obama and his wife Michelle made an appeal to the people: "For a change, do not vote out of fear, but rather out of hope." It was a nice idea at a good time. People wanted to hope there was a better way. We wanted to forget about 9/11 and the terrorists. We wanted to turn the economy back around. We wanted to hope.
Disagreements between networks and cable provides are commonplace. However, thanks to social media, the current dispute between AMC and DISH Network has now gone social. DISH Network customers have been without AMC for two months. Rather than just sitting in the boardroom negotiating a contract, AMC put their marketing gears in motion.
In 2012, many new social media platforms emerged – some more successful than others – and social media will continue to evolve in 2013. One social media platform that continues to grow steadily is Pinterest – which saw a growth of 4377% between May 2011 and May 2012, reported measurement firm comScore.
Are handwritten “thank you” notes a good marketing strategy? Sprint thinks so. In the competitive telecommunications industry, Verizon, Sprint and AT&T are doing whatever they can to set themselves apart. Just think about the advertising battle Verizon and AT&T had a few years ago over signal strength.
Next to Super Bowl television ads, very little gets the industry more excited than the announcement of a new corporate logo. Pop Quiz: What do logos and opinions have in common? Answer: Everybody's got one! Personally I think way too much time, effort and money is put into creating logos. They are, after all, just a brand mark designed to represent the entirety of the organization.
Flying back from Atlanta yesterday, I purchased and attempted to read through the September issue of WIRED magazine. Talk about "57 Channels and Nothin' On".
While a recent study by Green Up Street, LLC focuses on product packaging, it confirms that cheaper still beats eco-friendly when it comes to consumer products. The study, conducted for a national cereal brand, presented consumers with two cereal boxes - the company’s current cereal box with no eco-friendly claims and a cereal box made with sugarcane bagasse that featured eco-friendly packaging claims.
I just received an email from Marketing Charts whose main headline read: CEO's Big Social Media Spending Plans Continue. "CMOs continue to project big increases in social media spending in the next 5 years," the subhead promises. So I click on the link and go to the story, where I eventually find the truth...
Is Discovery Channel the most successful event planner of all time? After all, they did manage to coordinate millions of ‘Shark-themed’ parties (including my own) across the U.S., and the party is still going. We are 4 days in to Discovery Channel’s Shark Week… and the madness is mad.
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