Parent category for all new misc. topics that don’t fit into a service or industry + old content.

If Celebrities are Thought Leaders, Please Just Shoot Me Now.

LinkedIn sent me an email this morning telling me not to miss out on updates from thought leaders... like Richard Branson and Tony Robbins.  Both nice guys, I am sure, and both financially successful, it would appear.

If Celebrities are Thought Leaders, Please Just Shoot Me Now.2025-11-18T16:44:22+00:00

Blogger Relations: Competitor Match Up!

When researching blogs for blogger relations campaigns, we often find that bloggers have reviewed a competitor's product. In our experience, bloggers review each product based on its own merits. Within a product review, we have not seen a blogger refer back to a previous review of a competing product...but that does not mean that it has not been done.

Blogger Relations: Competitor Match Up!2025-11-18T16:44:20+00:00

The Future of Video for Marketers

Last week music artist Jay-Z launched his new YouTube channel, Life + Times, with a live stream of his final sold-out concert at the Barclays Center in Brooklyn. The channel will feature original video content including the Brooklyn Nets docu-series “The Road to Brooklyn,” a fan-interaction show and a cooking show hosted by a british supermodel.

The Future of Video for Marketers2025-11-18T16:44:24+00:00

This All Was Only Wishful Thinking.

I beg for your indulgence as I once again talk about the presidential campaign. PRESIDENTIAL DEBATES 2012... this time it's personal. I am now 56 years old (shocking, I know), so this isn't my first time at the rodeo.  Still, I was truly disappointed last night after devoting the better part of 90 minutes of my evening to Mitt and Barack.

This All Was Only Wishful Thinking.2025-11-18T16:44:27+00:00

The Significance of 1986

Let me take you back to 1986 when… Approximately seven million Americans joined hands in "Hands Across America". Mike Tyson became the youngest Heavyweight Champion in history. Smoking was banned on all public transport including trains, planes, buses and coaches. The first 10 musicians were inducted into the Rock 'n' Roll Hall of Fame.

The Significance of 19862025-11-18T16:44:26+00:00

Let Me Get This Straight, We Think It’s Okay if the Banking Industry Keeps Ripping Us Off, but We Want to Protect Fat People from the Food and Beverage Industry?

Seriously America, what's worse, fat cats or fat kids?  And by "fat cats" I mean gluttonous bankers. I am all about healthy lifestyles.  Eating and drinking properly and exercising routinely are smart moves in terms of maintaining good health and extending your life.

Let Me Get This Straight, We Think It’s Okay if the Banking Industry Keeps Ripping Us Off, but We Want to Protect Fat People from the Food and Beverage Industry?2025-11-18T16:44:32+00:00

Obesity PSAs Pick on Fat People

We all know there is a huge obesity issue in America. Many are trying to address the issue, including the First Lady Michelle Obama. But what is the right approach to get people motivated to change their behaviors? Blue Cross and Blue Shield of Minnesota thinks they have the answer… motivate the parents to change their behaviors.

Obesity PSAs Pick on Fat People2025-11-18T16:44:30+00:00

Myspace: Back in the Game?

If you are like me, you haven’t looked at your Myspace profile in almost a decade. Just last week we were joking about reinstating Myspace as a social media giant through an underground movement. Myspace must have heard us joking because…they are “bringing sexy back” with the help of “Mr.

Myspace: Back in the Game?2025-11-18T16:44:28+00:00

The Priceless Difference Between Entertaining Ads and Effective Ads

There's this game we play at my house called: "What company was that ad promoting?" Try it sometime.  It goes like this: "Hey, remember that Super Bowl ad about the vampire who drove his car to a late-night outdoor party and forgot to shut off his LED headlights, causing all the vampires to disintegrate?  Yeah, that was awesome.  What product was that advertising anyway?" [Spoiler alert: Audi] Or "How about that commercial most considered the best TV spot of the Super Bowl, with the dogs racing on a track and Mr.

The Priceless Difference Between Entertaining Ads and Effective Ads2025-11-18T16:44:34+00:00
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