If you are like me, you haven’t looked at your Myspace profile in almost a decade. Just last week we were joking about reinstating Myspace as a social media giant through an underground movement. Myspace must have heard us joking because…they are “bringing sexy back” with the help of “Mr. Sexy” himself, Justin Timberlake.
The new Justin Timberlake-backed Myspace appears to be a combination of Twitter, Facebook and Pinterest – with Pandora and Grooveshark music sharing elements. The new site looks clean with its image-focused post and video sharing capabilities. And, to no surprise, it appears that Myspace will continue to use music to differentiate itself in the social networking market. It appears they have developed the platform to be a much more active and exploratory place for music artists-lovers-followers, than it has in the past.
While it is not open to us to test out just yet, visitors to the Myspace website can sign up for an invitation and watch the introductory video. Will this redesign help bring Myspace back? They have sure caught our attention – and sparked our interest on how to use the new site as a marketing tool.