The Priceless Difference Between Entertaining Ads and Effective Ads

There’s this game we play at my house called: “What company was that ad promoting?”

Try it sometime.  It goes like this: “Hey, remember that Super Bowl ad about the vampire who drove his car to a late-night outdoor party and forgot to shut off his LED headlights, causing all the vampires to disintegrate?  Yeah, that was awesome.  What product was that advertising anyway?” [Spoiler alert: Audi]

Or “How about that commercial most considered the best TV spot of the Super Bowl, with the dogs racing on a track and Mr. Quiggly wearing athletic shoes and moonwalking across the finish line to Tone Loc’s Wild Thing… and he turns out to be owned by Mark Cuban? Instant classic, right? What shoe brand was that anyway? [Spoiler alert: Skechers Go Run]

In the world of advertising, funny is good, but money is better.

As for the print ad above showing world leaders in a loving embrace, yeah, that was an award-winning ad campaign.   But do you remember what company it was?

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.