Parent category for all new misc. topics that don’t fit into a service or industry + old content.

When It Comes to “Fast Food”, American Consumers Are Full of Conflict and Contradiction.

Fact:  We Americans love our fast food. Fact:  The medical community and the Federal government are doing everything in their power to lead us onto a healthier path. Fact:  We Americans love our fast food.

When It Comes to “Fast Food”, American Consumers Are Full of Conflict and Contradiction.2025-11-18T16:44:48+00:00

Ad Choices vs. Ad Dollars

Inundated with media kits, phone calls and too many choices for your ad dollars? Take a deep breath. Allocating your advertising dollars is not about applying some mathematical formula. It’s about your overall goals for your ad campaign, what you want to accomplish with your ads, and who you want to reach… and how much money you have to spend.

Ad Choices vs. Ad Dollars2025-11-18T16:44:50+00:00

Why You Should Be Afraid of Jack Dorsey’s Square.

Resistance may be futile, but acceptance is insane. Yes, the convenience of paying your dog walker or your baby sitter with a credit card instead of cash may seem alluring.  But at what price?  You are inviting the world to take an exclusive and all-inclusive peak into your personal diary.

Why You Should Be Afraid of Jack Dorsey’s Square.2025-11-18T16:44:51+00:00

How To Market to a Nation of Socially Responsible Exhausted Consumers

I have heard some talk lately that 50, which used to be the new 40, is now the new 30.  That's just great.  It's not enough to be young at heart anymore, you actually have to be young... or at least act like you are younger than you really are.

How To Market to a Nation of Socially Responsible Exhausted Consumers2025-11-18T16:44:53+00:00

So your company wants a blog…

Blogging is a long-term, committed relationship, not a date. In order to create a successful blog, you need to give yourself to your readers, and keep giving them reasons to come back. Following are some high-level considerations to make before launching your blog.

So your company wants a blog…2025-11-18T16:44:57+00:00

Are Facebook Likes the Equivalent of Higgs Boson?

I am no scientist.  Just ask my son the scientist. And I am no Facebook advocate. Just ask Mark Zuckerberg. Still, all the recent excitement over the God particle got me thinking how awesome it must be to be a scientist and to know with almost complete certainty that you've actually achieved something real.  Think about it.  Peter Higgs hypothesizes the existence of this particle, then PROVES it through experiments.

Are Facebook Likes the Equivalent of Higgs Boson?2025-11-18T16:45:00+00:00

Hey Orbitz, Here’s a Profile: You Are a Parasite!

I love the term "data mining".  I can almost picture a group of industrious businessmen in hard hats shoveling away in the heat and darkness, barely able to breathe, just for the chance to discover an elusive bit of information that will not only invade my privacy, but will also state the obvious.

Hey Orbitz, Here’s a Profile: You Are a Parasite!2025-11-18T16:45:03+00:00
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