Parent category for all new misc. topics that don’t fit into a service or industry + old content.
As public relations and marketing professionals, we write a lot… and that is an understatement. No matter what we write, we make sure to follow writing processes to help us develop creative, compelling copy that reaches our target audience effectively.
After months of talking about launching a campaign, a client recently called to inform us they were in a rush to get the first key elements of the campaign running. They wondered how quickly we could get things done, since the finish line wasn't far away.
Hopefully this is not a case of the guy who turned old and lost touch with the younger generation. But over the course of the past couple years - and more particularly over the past few weeks - I have noticed a shift in what was once standard protocol.
Every day in Cleveland brings another day of hope and promise for a new and revived city. But hope only gets you so far. It is really high time for someone - anyone - to step up with a solution.
We were recently asked how to keep marketing or promotional emails out of spam filters. While there is no easy or full-proof solution, there are several key considerations when crafting messaging and format. Here are some things to avoid: Phrases such as “Click Here” or those with a gazillion exclamation points!
The competition for online advertising spending is fierce. With U.S. online spend forecasted to grow 23.3% this year, according to a February 2012 forecast from eMarketer, it comes as no surprise that two big online giants are doing whatever it takes to secure more ad dollars.
While sitting at a local restaurant watching game 3 of the Stanley Cup on Monday night – NJ Devils vs. LA Kings, if you haven’t been in the loop – I heard from table to table, “Because it’s the cup.” I’ll have another beer, because it’s the cup!
You have decided to pursue an advertising strategy. You are ready to get creative, perhaps even design an award winning campaign. Wait a minute; hold your horses. Developing your goals, messaging (what you want to communicate about your brand/product) and target audience are all key considerations and first steps when determining if advertising is even a fit for your needs. If yes, there are even more considerations: Budget? Online?
As we get ready for our Memorial Day cookouts, take a minute to reflect on those who have served our country, especially those who gave all. Freedom has its price, and we are forever thankful for all the troops, families, friends, non-profits and companies who support our brave men and women.
Just months ago, Tide launched their new breakthrough laundry detergent – Tide Pods. The pods are laundry detergent packaged in a dissolvable shell. The pods have two swirls of colorful liquid on one side and then powder detergent on the other.
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