Right now Facebook is under a microscope as it prepares for its IPO. One of the biggest questions is how will Facebook continue to increase profits when its profits rely on its advertising dollars.  A recent Associated Press article reported Facebook has 900 million users, but only makes a few dollars per year from each user.

What does it all mean? Twitter lingo is important for marketers to learn in order to engage effectively on the social media platform. To begin demystifying the terminology, following are explanations about the lingo that has evolved since the birth of Twitter, as well as how to use the terms.

During lunch yesterday, I discovered a pretty interesting sticker right on my banana.  It was oddly shaped, with a QR code and website with a simple call to action: “Turn me into yonanas”.

What do media and bloggers know and think about your company, its products and its experts? What better way to find out than ask.  Listening to what media and bloggers have to say is the best way to start building a good relationship.

There was a time at the beginning of my career when I literally panicked over deadlines and crunches.  I sweated, my heart raced and I worried about not meeting expectations or worse, getting fired. But it all worked out.  The fear drove me to work smarter and harder and faster.  It showed me what I was capable of and allowed me to choose to be more productive.

Knowing what I know about how Facebook came into existence and what its plans are for world domination, my conclusion is simple:  If this guy is for CISPA, then I am against it. Well, that plus the desire to limit the government's intrusion into our private lives.

Whether a print, TV, web or radio ad campaign, you dedicated your blood, sweat and tears to develop a creative and compelling campaign.  But beyond the ad buy, there are ways to extend the reach of your ad campaign and deliver your message to more people in a more engaging way.

Selecting a non-profit to sponsor is only the first step to implementing a successful cause marketing campaign. Now that you have a mission to support, it is essential to develop a strategic marketing plan on how to help increase awareness for the cause while also connecting with your internal and external target audiences.

As a young boy growing up in Cleveland's inner city (to be fair, there was very little outer city back in the '60s), my days and nights were filled with music.  Just as it has been for thousands of years.