Resistance may be futile, but acceptance is insane.
Yes, the convenience of paying your dog walker or your baby sitter with a credit card instead of cash may seem alluring. But at what price? You are inviting the world to take an exclusive and all-inclusive peak into your personal diary.
Talk about insidious, the reader is free (just like the first snort of cocaine… on the house). And users are encouraged to share their world with the rest of the world. This way Square can have “a better understanding of their reputation in the ecosystem.”
Yes, those are the precise words of Square founder Jack Dorsey. He wants to know everything about you so he can protect you from fraud. Suddenly “transparency” has a whole new meaning. Square isn’t looking at your payment history, they are looking at your social media history. Through Square you can be completely naked to anyone and everyone who wants to know what you do and where you do it and how you do it. You are officially the biggest, fattest target on the street.
And why is Howard Schultz (Starbucks) so interested? In the words of the Borg, “Resistance is futile. Negotiation is irrelevant. You will be assimilated.” And oh yeah, there is money to be made here.