When It Comes to “Fast Food”, American Consumers Are Full of Conflict and Contradiction.

Fact:  We Americans love our fast food.

Fact:  The medical community and the Federal government are doing everything in their power to lead us onto a healthier path.

Fact:  We Americans love our fast food.

A recent survey by Harris Interactive looked into consumer quick-service restaurant (aka fast food) preferences.  And for the first time, the top slot went to the world’s foremost sub-sandwich chain:  Subway – the “eat fresh” and “lose weight” QSR!  Subway is the top QSR chain on the Harris list, with an approval ranking of 73.07 (out of a possible 100.00). And it continues to win nutritional kudos as well. In a recent Consumer Reports ranking of breakfast sandwiches (of 106 sandwiches tested) only 6 ranked as “very good” nutritionally, and all 6 of those were from Subway.

That’s promising, right?  Until you see that Dairy Queen ranks second in preference behind Subway.  And DQ is followed by Wendy’s, Five Guys, Chick-Fil-A, McDonalds and Burger King.

So in the grand scheme of things, burgers and ice cream and french fries and chicken sandwiches and all sorts of other good mood foods, including pizza and hot dogs and anything coated with barbecue sauce and cheese continue to rule.

Fact:  We Americans love our fast food.  But we are making progress, one baby step at a time.



Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.