Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Starting today, your Google+ is getting a makeover. Ever since its inception, Google+ has fought hard to catapult its popularity (190 million active users) beyond Facebook (1 billion active users) and Twitter (300 million active users) - and has yet to do so.
And by "lost" I mean Gilligan's Island. I mean seriously, what in the name of Neptune and Poseidon is going on at JC Penney? First you fire the skipper (Myron Ullman) because the S.S. Minnow is lost at sea. Sales are flat, the JCPenney image is out of touch and Ullman just isn't getting the job done.
This morning I saw Tide’s new bilingual commercial for the first time, and was interested to see how the Hispanic community was responding to it. The commercial has been airing since September 2012, yet continues to receive feedback on YouTube.
No matter how you sugar-coat it, the truth is always the truth. Chris Christie has always been obese and proud of it. He once boasted to David Letterman that he is the healthiest fat person on the planet. Likewise, Coca Cola Chief Executive Muhtar Kent has been promising for several years to create a healthier product line for the marketplace.But he has also been quoted as saying: "There is a place for all of our beverages in a healthy lifestyle." That's a lot of waffling...
Tradeshows are a great way to cultivate relationships with media. While many companies focus on customer relationships (as they should), it is also a chance to spread the word about the latest and greatest products and/or services, and position the company in the industry.
The baby boomer and senior marketplace is online. They are emailing, using smart phones and tablets, purchasing products online and using social media. Here’s the proof: • One-third of the 195.3 million Internet users in the U.S., adults aged 50+ represent the Web's largest constituency (Jupiter Research).
I can't quite put my finger on it, but there is something about the new season of Mad Men that has left me totally disinterested. I am confident, based on past seasons that the show is headed somewhere, but after four hours of pandering and meandering, I have already bailed on the show.
LinkedIn is a valuable social media tool for many businesses and is often overlooked as just a resume/job-seeking platform. While it is certainly beneficial for those uses, it can also serve as a tool for marketing your experts and ultimately your company.
Fleishman- Hillard has coined the phrase "authenticity gap" as the next step in the evolution of "reputation management" or something like that. And their recent study shows there is an authenticity gap between what consumers expect and what they experience from brands.
Evolution takes time. And it is generally a very unsettling, if not ugly process. Ron Johnson was brought into JCP to remove the shackles of a stodgy old retailer and breathe new life into an all but dead brand.
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