Parent category for all new misc. topics that don’t fit into a service or industry + old content.
In March of 2013, the U.S. Federal Trade Commission (FTC) released the first update to the .com Disclosures guide, which illustrates how to make effective disclosures in digital advertising. 1. The FTC requires disclosure and truthfulness in social media. This applies to traditional online advertising (e.g.
In case you haven't noticed, Walmart is angry – presumably on our behalf – that grocery store chains are selling groceries at "regular" prices and incentivizing consumers with fuel discounts. So Walmart is running a bunch of TV ads comparing its discount grocery prices to the regular grocery store prices. And when I say a bunch of ads, I mean about 1,500 different TV spots for local market consumption. According to the ads, Walmart prices – head-to-head – are better.
Note: This entry is a continuation of a past blog post. View the 1st five strategies here. Whether you are a retailer, retailer developer, museum, restaurant or amusement park, grand openings provide an opportunity to increase awareness among your target audiences, drive attendance, drive sales and increase employee excitement.
Seriously, I am not a nut about privacy. I mean for the most part, like Popeye, I am what I am... not a lot of deep, dark secrets (though I am sure I have a few). And once I get to know people, I tend to open up relative to how much I like and/or trust each person I meet.
Want to give social media marketing a chance, but feel like you don't have the time? The truth is there are a bazillion social media platforms out there... okay, that may be an exaggeration... but there are a lot. So, it is safe to say that you can (and must) be selective.
So you're planning a grand opening in a new market. Market research, media announcements, ground breakings, local sponsorships, advertising, hiring events, community breakfasts and luncheons, celebrity spokespersons, ribbon cuttings and tours. So little time and so much to do with such small budgets.
Whether you are a retailer, retailer developer, museum, restaurant or amusement park, grand openings provide an opportunity to increase awareness among your target audiences, drive attendance, drive sales and increase employee excitement. In order to achieve these benefits it is critical to document a solid marketing plan.
Let me start by saying that of all the social media platforms, including YouTube, I love the idea of Vine best. Seriously, what could be better than a six-second video?
Remember that classic Seinfeld episode in which Java World offers Kramer free coffee for life to settle a lawsuit? Poor Cosmo had no idea they were also prepared to give him $50,000. And eventually the effects of all that caffeine forced Kramer to swear off the java juice, netting him a fairly valueless settlement.
As we get ready for our Memorial Day cookouts, take a minute to reflect on those who have served our country, especially those who gave all. Freedom has its price, and we are forever thankful for all the troops, families, friends, non-profits and companies who support our brave men and women.
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