Well, I hope you're happy with yourself.  After years of listening to a hoard of mind-numbing inbound marketing and SEO experts you've finally done it.  You've saturated the marketplace with an endless array of content. I tried to warn you, but you wouldn't listen.

Sweeney Names Hetzel Assistant Account Executive Sweeney, a leading full-service marketing and public relations firm, announces the hiring of Emily Hetzel in its Wilmington, N.C. office. Hetzel will support key consumer and business-to-business accounts, including Jo-Ann Fabric and Craft Stores and Acuity Brands.

Many brands use sentiment monitoring as a tool to see "who" is saying "what" about their brand, products and/or services. It can be very beneficial, but also tedious and costly. Before purchasing a sentiment monitoring tool, take a minute and determine what you would do with the information if you had it...

So just about the same time the American Journal of Health is reporting a new study from Carnegie Mellon University that says:  "Menu labeling does not help consumers make better food choices," Starbucks is announcing plans to post calorie information on menus nationwide.

Bloggers are their own unique target audience. They are not media and they are not your typical consumer. So it is important when conducting a blogger relations campaign to follow the proper etiquette. 1. Build relationships: Blogger relations is about building long-term relationships with bloggers.

Dear James, do you remember back in 1970 when our lives were still ahead of us and only our idyllic youth could be spotted in the rear view mirror? That was an awesome time.

There are many components to keep in mind these days in regards to website design - and many that are always changing with the evolution of technology. From tablets to computers to cell phones, the web is viewed on a variety of devices that have multiple screen sizes, and is used for everything from research to online shopping.

We know Sam Walton. We respect Jim Sinegal. We admire Sol Price. But there was another retail giant – a true pioneer – who is too often forgotten or overlooked in today's crowded marketplace: John F. Geisse. To know John Geisse is to love him.

If you are targeting the trade audience, bylined feature articles are an excellent strategy to position your company and employees as experts on a specific topic. Often the trade publication staff is small, and they are hungry for good quality content.

Sometimes I think the further we advance, the closer we come to where we were... and that's a good thing. Consider Google Glass or the Apple iWatch. These technologies are more than simply amazing.