Nothing against Yahoo!, I am sure this is a really big deal to them, but there's been way too much noise about this logo design and no good reason for it.

The Internet is a strange place indeed.  And the social aspect of it is the strangest part of all.  All day, everyday I get invitations to follow people and like people and endorse people... many of whom I don't know.

Take a look around... do you see anyone nowadays without a cell phone? It might as well be surgically attached to our hands. I admit, I'm a cell phone junkie. And as far as the obsession with texting... it's not just tweens and teens anymore.

As exeQnAtion readers and leaders in marketing, join us for the following Pinterest party to learn some new, fun and exciting ways you can leverage Pinterest! Join Jo-Ann Fabric and Craft Stores, HGTV, special guest Tiffany Brooks and four leading bloggers for an online Pinterest party TONIGHT as bloggers unveil their stunning final room designs for the Magic With Fabric & Trim competition.

Campbell's Soups are as American as mom, apple pie and baseball. So it kind of stings when allegations are made that Campbell's and the American Heart Association are pulling the wool over the eyes of unsuspecting consumers. Which really makes you appreciate the power of marketing in all forms – product labels, website content, advertising, publicity, in-store displays.  It also makes you appreciate the value of honesty and integrity.

A lot of companies (I would guess 100%) are either currently using social media or attempting to use social media for the express purpose of selling product.  Most of them – and the inbound marketers they work with – will deny it.

Ensuring email is readable on smartphones is critical according to a recent survey from Constant Contact and Chadwick Martin Baily. Of the 1,497 consumers who participated in the survey, 80% said it is “extremely important” to be able to read emails on their smartphones.

Sometimes the marketplace can get so crowded that it becomes a marketing screaming match amongst competitors. You see your competitor has what appears to be the whole kit & caboodle, so you match their marketing strategies and raise them five more...

Not so very long ago, standard marketing consisted primarily of broadcast and print advertising with a dash of publicity and direct marketing... and maybe some events, sponsorships and outdoor (reference any episode of Mad Men). Today, thanks to the Internet, there are just a few more spokes on the wheel.  New media – digital and social media – has created a whole new world...

With millions of blogs it can be a challenge to determine what blogs to invest your time and money. This is precisely why we recommend the following three-step approach. 1. Review the blog content and consider the following: content, voice and interaction.