Much Ado About The New Yahoo Logo? I Was Bored Before They Even Started.

Screen shot 2013-09-05 at 10.17.38 AMNothing against Yahoo!, I am sure this is a really big deal to them, but there’s been way too much noise about this logo design and no good reason for it.

Logos are such a big deal to organizations, and that makes sense.  But when a company’s been around for a while – as Yahoo has – and they are just changing their logo for the sake of changing their logo, there is not justifiable cause for making a big deal out of it.  To be perfectly honest, I have already forgotten what that old logo looked like.

JCPenney did the same thing… and a year later they are still playing around with the design.

Memo to corporate executives:  NO ONE CARES.

Good products.  Good services.  Good locations.  Good hours.  Good prices. Good customer service.  Good selection.  Good deals.  Good experiences.  These are the things people care about… not logos.

Logos are brand marks… identifiers… visual symbols that allow us to quickly and easily connect dots in our braina:  “Oh, yeah, I love this company!” or “No way, this company pollutes rivers and streams, I would never buy their products.”  or “Didn’t the CEO of this company just get thrown into jail for SEC violations?”

Congratulations, Yahoo!  Your 15 minutes is up.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.