Parent category for all new misc. topics that don’t fit into a service or industry + old content.

Investigating Social Media Services Series: Introduction

Everyday we receive email after email about services that help you reach your social media followers. From running contests and promotions to monitoring conversations to a service for "this, that and the other"... personally, my head starts to spin.

Investigating Social Media Services Series: Introduction2025-11-18T16:42:44+00:00

Is All Publicity Good Publicity? Burger King Lands National Media Coverage with Fake Name Change.

Whether or not Burger King’s fake name change to “Fries King” was a good digital marketing move, it has grabbed the attention of national media. Burger King’s new French Fry Burger and new Satisfries – featuring 40 percent less fat and 30 percent less calories – motivated the fake name change.

Is All Publicity Good Publicity? Burger King Lands National Media Coverage with Fake Name Change.2025-11-18T16:42:41+00:00

USPS Brand: The Poster Child of Inefficiency and Bad Decision Making.

Nothing complements bad service and total operational inefficiency like increased prices. So – naturally – the United States Postal Service yesterday announced proposed price changes, including an increase in the price of a First Class mail single-piece letter from 46 cents to 49 cents.

USPS Brand: The Poster Child of Inefficiency and Bad Decision Making.2025-11-18T16:42:45+00:00

Phoneblok Is Super Cool, But Thunderclap Is Even Cooler; Here’s Why…

About 2,500  years ago, Heraclitus – the Greek philosopher – suggested that everything flows, nothing stands still. This simple thought eventually evolved into the more commonly recognized "change is the only constant." Anyway, this idea hit me today like a cold, wet epiphany when I read about the concept Phoneblok...

Phoneblok Is Super Cool, But Thunderclap Is Even Cooler; Here’s Why…2025-11-18T16:42:48+00:00

Knowing Who to Pitch in TV News Will Help Secure Placement

There are lots of important considerations when pitching TV media.  However, knowing who in the newsroom to pitch is critical. If you have a great pitch and it lands in the wrong person's inbox, your time was not well spent.  Here are the key people in the TV newsroom, and tips for pitching these titles.  Assignment Editor – Fields incoming pitches, tracks news and forwards stories to reporters and producers.

Knowing Who to Pitch in TV News Will Help Secure Placement2025-11-18T16:42:49+00:00

The Next Big Thing In Social Media: SMIRK.

If you ever wondered what a collaboration between Steve Jobs, Dean Kamen, Sam Walton and Ashton Kutcher might look like, you may soon have your answer. SMIRK (social media integrated in retail kiosks) may in fact be the most exciting – and  profitable – use of social media since Charlie Sheen launched his #winning campaign on Twitter.

The Next Big Thing In Social Media: SMIRK.2025-11-18T16:42:52+00:00

Care.com Could Care Less: Don’t Fall Into the Auto-Renewal Trap

I would like to consider myself a savvy consumer. But recently Care.com slapped me in the face. Back in July 2012, I signed up for a one-month subscription. I quickly found an amazing caregiver for my daughter, and then never logged back onto Care.com again.

Care.com Could Care Less: Don’t Fall Into the Auto-Renewal Trap2025-11-18T16:42:54+00:00
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