Everyday we receive email after email about services that help you reach your social media followers. From running contests and promotions to monitoring conversations to a service for "this, that and the other"... personally, my head starts to spin.

During the month of October, we are taking a look at social media services and breaking down their key attributes to introduce you to some of the latest players in the game.

Whether or not Burger King’s fake name change to “Fries King” was a good digital marketing move, it has grabbed the attention of national media. Burger King’s new French Fry Burger and new Satisfries – featuring 40 percent less fat and 30 percent less calories – motivated the fake name change.

You worked hard to land a media interview... now what? The key to media interviews is being prepared and knowing what to say and what not to say. Below are 10 tips to help you prepare for and control your media interviews.

Nothing complements bad service and total operational inefficiency like increased prices. So – naturally – the United States Postal Service yesterday announced proposed price changes, including an increase in the price of a First Class mail single-piece letter from 46 cents to 49 cents.

About 2,500  years ago, Heraclitus – the Greek philosopher – suggested that everything flows, nothing stands still. This simple thought eventually evolved into the more commonly recognized "change is the only constant." Anyway, this idea hit me today like a cold, wet epiphany when I read about the concept Phoneblok...

There are lots of important considerations when pitching TV media.  However, knowing who in the newsroom to pitch is critical. If you have a great pitch and it lands in the wrong person's inbox, your time was not well spent.  Here are the key people in the TV newsroom, and tips for pitching these titles.  Assignment Editor – Fields incoming pitches, tracks news and forwards stories to reporters and producers.

If you ever wondered what a collaboration between Steve Jobs, Dean Kamen, Sam Walton and Ashton Kutcher might look like, you may soon have your answer. SMIRK (social media integrated in retail kiosks) may in fact be the most exciting – and  profitable – use of social media since Charlie Sheen launched his #winning campaign on Twitter.

It's no surprise that there was a social media frenzy yesterday about 9/11. While the majority of social media users were posting in memoriam, there was ample chatter about posts that were construed as offensive or distasteful. What do you think?

I would like to consider myself a savvy consumer. But recently Care.com slapped me in the face. Back in July 2012, I signed up for a one-month subscription. I quickly found an amazing caregiver for my daughter, and then never logged back onto Care.com again.