
Vine it, Because Anything More than Six Seconds is Just too Exhausting.

But Vine has got me thinking about social media in general and it’s making me wonder why everything in the social mediasphere is by necessity not very social. Instead of truly engaging and being “social,” it is all about spitting out short messages or short videos or short slide shows or whatever… just so long as it is short. We have become a nation of soundbite experts.
Is this a commentary on our attention spans? Remember I told you about that guy with the t-shirt that said “My wife says I have a short attention span, but…. oh, look, a squirrel.”
Or maybe it is the influence of politics today: “Say less more often and nod a lot.” Or maybe we’ve all been multi-tasking too much for too long and the idea of investing more than six seconds of our attention on any one things is just unreasonable.
Oh well, I’ve already exceeded my allotted time to post, so I will simply offer you my current favorite Vine video: Stop Drawing Me!
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Written by : Jim Sweeney
Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.