Parent category for all new misc. topics that don’t fit into a service or industry + old content.

Fun Holiday Campaigns!

In the spirit of the holidays, we wanted to recap some fun, festive ways brands are celebrating the season. 1. Believe Campaign: Create Your Letter: Macy's Believe campaign is providing a fun way to compose your letter to Santa! Check out its interactive list making website where children can create their lists and print them out to send to Santa.

Fun Holiday Campaigns!2025-11-18T16:42:13+00:00

Amazon Cancels Christmas… They Were Probably Busy With Drones.

I have been a very good and loyal customer of Amazon... until now. Last night I received an unexpected email from Amazon that read (and I quote): Hello James B. Sweeney, We're writing to inform you that your order has been canceled because the item you purchased is out of stock.

Amazon Cancels Christmas… They Were Probably Busy With Drones.2025-11-18T16:42:15+00:00

5 Things You Can Learn From This Year’s Holiday Marketing

I have seen an endless parade of holiday commercials this year, many of which have been running since Halloween night ended. And about the only thing I haven't witnessed is a birthday wish for sweet baby Jesus... or tiny infant Jesus or teenage Jesus or grown-up Jesus or bearded Jesus or any Jesus for that matter.

5 Things You Can Learn From This Year’s Holiday Marketing2025-11-18T16:42:16+00:00

Content-tious Native Ads? It’s All Fun and Games Until the FTC Gets Involved.

That gentle thud you heard earlier this week was the first of the FTC's many shoes likely to drop over the course of the next year. In case you missed it, the Commission announced in a blog post (yeah, in a blog post, not a news conference or direct mail) on Monday that it was going to hold a public workshop on Wednesday... and it did.

Content-tious Native Ads? It’s All Fun and Games Until the FTC Gets Involved.2025-11-18T16:42:21+00:00

Native Advertising: What Is It & Does It Work?

Native advertising is a form of converged media that combines paid and owned media. Think sponsored content on a website or social media platform that looks and feels the same as content typically found on that particular site. While the industry is still debating the exact definition, native advertising can be anything from an advertiser’s suggested post on Facebook, a paid tweet or a sponsored article.

Native Advertising: What Is It & Does It Work?2025-11-18T16:42:19+00:00

Ron Burgundy: the Man, the Legend, the Marketing Genius?

By now, we have all seen Ron Burgundy’s endorsement for the Chrysler Dodge Durango. The DreamWorks character is dressed in a loud 1970’s suit and exaggerating the need for an SUV. Advertising has expanded to Burgundy co-anchoring newscasts, a Ben and Jerry’s ice cream flavor – Scotchy Scotch Scotch – and even Ron Burgundy liquor.

Ron Burgundy: the Man, the Legend, the Marketing Genius?2025-11-18T16:42:17+00:00

#Greenbuildnation Day Two: Poop, Hillary and Jon

Day two of #Greenbuild was more exciting… what could top talking about poop with Kohler, being motivated by the USGBC President Rick Fedrizzi- who was a phenomenal speaker - seeing Hillary Clinton and rocking out to Jon Bon Jovi? We spent a little more time yesterday walking the show floor, talking to people passionate about green building and checking out the latest trade show marketing.

#Greenbuildnation Day Two: Poop, Hillary and Jon2025-11-18T16:42:22+00:00

Greenbuild 2013: Show Floor Day 1

We kicked off our tour of the Greenbuild 2013 show today and the expo hall was buzzing - and bumping very loud club music at 9 a.m. It's always fun to wake up to Biggie in the morning. As an agency that works to support brands in the building and construction industry, Greenbuild is one of the key shows for us to attend.

Greenbuild 2013: Show Floor Day 12025-11-18T16:42:25+00:00

The Gravity of Branding… or Something Like That.

Branding is a huge concern among organizations and the agencies that serve them.  The brand name – of the company and the products and the services... the logo, the tagline, the graphics, and so much more.  Even tastes, sounds, textures and colors.

The Gravity of Branding… or Something Like That.2025-11-18T16:42:23+00:00
Go to Top