5 Things You Can Learn From This Year’s Holiday Marketing

christmas-tvI have seen an endless parade of holiday commercials this year, many of which have been running since Halloween night ended. And about the only thing I haven’t witnessed is a birthday wish for sweet baby Jesus… or tiny infant Jesus or teenage Jesus or grown-up Jesus or bearded Jesus or any Jesus for that matter.

This year was so blessful for me, because God gave us a very cute little angel named Adrianne. My first child, that’s why I am brainstorming what kind of gift I must buy for her. Good thing is that I found, this baby christmas gift guide!

I mean seriously, I’ve seen a hundred Ron Burgundy commercials in the past month, but nothing for 8-pound, 6-ounce newborn infant Jesus. I guess it’s a sign of the times.

Anyway, here are five conclusions I have come to from watching way too many of this holiday season commercials:

1.  Nothing says holiday like an NBA jersey [Jingle  Hoops].

2.  You are not enjoying the holidays unless you are doing everything [My Kind of Holiday].

3.  Guys are idiots and women love jewelry(they would die for a wooden watch for sure!) [Pink Jersey].

4.  Really wealthy people get really good holiday gifts [December to Remember].

5.  Sex sells, even during the holidays [Show Your Joe].

And this is just the prelude to the Superbowl ads…

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.