Parent category for all new misc. topics that don’t fit into a service or industry + old content.
More than 25 years ago, I had the unique experience to work on the launch of the industry's very first "at-home soda dispenser." Mr. SoftDrink from Norcarl Products was the thing of dreams... a sleek machine that mixed and dispensed cola before your very eyes. No more bottles, no more cans, no more waste.
I know, it's a bold claim. But I'm 99% sure it's true. Warby Parker offered me the best shopping experience I have ever had when purchasing something online. "Why", you ask? Let me explain. I needed a new pair of prescription glasses and didn't want to invest bookoo dollars in designer frames.
Anyone with an agenda can source one study or another that appears to support their claims about the shifting marketing impact of one or another strategy – advertising, social media, direct mail, mobile. But the truth is media news coverage resulting from publicity is still the single most impactful (and efficient) strategy for creating awareness, generating interest, building coalition, driving traffic and more.
With brands leaking their ads or sharing sneak peaks before the Superbowl, it does eliminate some of the excitement for consumers. But from a brand perspective, it’s a significant opportunity to gain exposure through traditional media and social media.
Like many people, I was a HUGE fan of the TV show LOST. For me, it was all about the journey and struggles of these very engaging characters. But really, I rarely if ever truly understood what was going on. Every road had a fork in it, every question ended with a new question, every revelation resulted in a new mystery.
Brands who use Instagram as a marketing tool should assess brand identity on the platform when creating an Instagram strategy. Just as you would think of visual criteria for ads, brochures and other marketing collateral, Instagram is a another form of visual representation of your brand.
Seriously? It's not bad enough that way too Americans – including children – are sick, incapacitated and dead as a direct result of obesity, but now we have to insult them with a study to determine if being obese might be healthy for some diabetics.
Launched during the 2010 Olympic and Paralympic Winter Games, P&G’s “Thank You, Mom” advertising campaign continues to run strong just like our Olympic athletes. The new 2014 Olympic advertising campaign headlining video – launched January 5th on YouTube – already has close to 4 million views and is pulling at American’s heartstrings.
Sweeney Begins Two-Year Expedition to Explore Business Expansion Agency president to open exploratory outposts in California and South America to service accounts, forge new relationships and evaluate future opportunities. CLEVELAND – January 9, 2014 – Nearly a decade after opening the agency’s full-service office in Wilmington, NC, Jennifer Manocchio, Sweeney president is embarking on a two-year mission to evaluate business expansion opportunities throughout the Western U.S.
"What's your agency billing rate?" is one of the most common and despised questions in the agency business. It seems innocent enough; even innocuous in some cases, but it is never either. Of course, the presumption always is that you are comparing apples to apples, as if you were getting prices from two different car dealers for the same vehicle.
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