Sweeney Begins Two-Year Expedition to Explore Business Expansion
Agency president to open exploratory outposts in California and South America to service accounts, forge new relationships and evaluate future opportunities.
CLEVELAND – January 9, 2014 – Nearly a decade after opening the agency’s full-service office in Wilmington, NC, Jennifer Manocchio, Sweeney president is embarking on a two-year mission to evaluate business expansion opportunities throughout the Western U.S. and Latin America. The agency will open two new outposts, the first in Monterey, CA, and the second in Santiago, Chile.
“In terms of domestic expansion, we want to more closely explore opportunities in the Western United States – especially California, Washington, Arizona, Colorado and Oregon – where we already have and continue to serve clients,” said Manocchio. “We are especially intrigued by the progressive marketing campaigns we are seeing from clients and agencies along the west coast.
“Looking further south, we want to explore opportunities throughout Central and South America, where several of our clients and some of our vendor partners are already doing business,” said Manocchio. “Toward the beginning of 2015, we will open an outpost in Chile, and begin exploring opportunities with both U.S. and South American companies.”
Sweeney founder and CEO Jim Sweeney explains there are more ways than ever before to grow an agency, but none more effective than immersing the agency in the community and culture.
Manocchio will continue to manage key accounts, as well as the agency’s client services and personnel development initiatives while exploring agency expansion.
Sweeney, established in 1986, is a leading full-service provider of traditional, digital and social marketing services. The agency specializes in building, launching and managing brands for a wide range of consumer, business, industrial and institutional organizations. Sweeney has offices in Cleveland and Wilmington, NC. For additional information, visit www.sweeneypr.com.
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