Photoshoots can put a lot of pressure on all parties involved. It’s nerve-wracking for the models (especially in the common case that they’re authentic patrons of a brand, and not professional models), it’s an investment for the client company, and it’s a ton of details to get right all in a single moment for the creative and project management team.
Picture a sports ad you've seen. Perhaps a promotion for a favorite team or a commercial for athletic apparel. Is the photography high-contrast and gritty, with a dark background? Are there shards of illustrated shrapnel, digitally produced gradients and rough textures surrounding a tough, sweaty, dirty athlete?
The holidays are just around the corner and, like Santa's elves, marketing teams around the globe are busy implementing both long-awaited and last-minute holiday campaign plans. But, unlike the elves, we have Thanksgiving to focus on before "the big show" in December.
This week our agency welcomed Josey Driscoll, our new Junior Graphic Designer! We are so excited to have her and look forward to all the creativity she will bring to our clients' design projects. Read on to learn about the latest addition to the Sweeney team!
Illustration by Katharina Brenner [Source: AIGA Eye on Design] Needless to say, there’s a lot we’d all like to leave behind as we head into the new year. While most are much heavier and more significant than my personal design trend observations, I consider the happenings of the creative industry a welcome distraction.
Several months ago I was driving East on Carnegie Avenue, taking in the view — that is, the spectacle of billboards so densely packed within a mile stretch you barely notice the road itself. As a designer, I'm a unique audience for these kinds of advertisements because most of my attention is spent observing the visual and verbal technicalities of the design rather than buying into whatever's being sold.
Beginning as early as the 1800s, the poster has played a fundamental role in societal communication.
A big part of an art director’s job is not only to identify whether a concept or design communicates optimally, but to also know why, and if not, how to get it there. When I’m reviewing a design that’s not quite right yet, a common magic ingredient is contrast.
Originally published on AIGA Cleveland ___ When it comes to applying and interviewing for jobs, the way you present your work matters — a lot. You’ve worked incredibly hard to be where you are, and you know you have a lot to offer.
The world of typography can be overwhelming. Mastering the basics gets your foot in the door, but mastering the way you use that foundation is what can set you apart as a designer. With hundreds of thousands of typefaces in existence, it can be hard to know where to begin.
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