‘Tis the season for hot cocoa, sweaters, and for many of us, two very specific colors. Red and green, the aesthetic workhorses of the Christmas season, appear on everything from cookies to coupons — so much so that the combination on its own has become somewhat synonymous with the holiday, and not much else.
“Never use drop shadows.” If this sounds familiar, you’re probably a designer; if it doesn’t, take note. This rule of thumb can be confusing and misleading because there are occasional times that it seems more acceptable than others.
A logo walks into a bar. The bartender says to the bar-back, “what do you think?” The bar-back looks the logo up and down and says, “It’s nice, I like it.” The logo drops dead. If the word “like” was poison, I’d have passed away a thousand times over.
With the start of summer has come lots of new design work at Sweeney! We can’t wait to show you what we’ve been up to, but until then, we sat down with our Creative Director, Becca Wren, to discuss her role, interests, and what she sees next for Sweeney’s creative department.
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