Picture a sports ad you've seen. Perhaps a promotion for a favorite team or a commercial for athletic apparel. Is the photography high-contrast and gritty, with a dark background? Are there shards of illustrated shrapnel, digitally produced gradients and rough textures surrounding a tough, sweaty, dirty athlete?
Originally published on AIGA Cleveland ___ When it comes to applying and interviewing for jobs, the way you present your work matters — a lot. You’ve worked incredibly hard to be where you are, and you know you have a lot to offer.
As we approach a new decade, our creative team is excited to see how graphic design will ebb and flow with new technologies, political climate, cultural shifts and generational preferences.
“Never use drop shadows.” If this sounds familiar, you’re probably a designer; if it doesn’t, take note. This rule of thumb can be confusing and misleading because there are occasional times that it seems more acceptable than others.
A logo walks into a bar. The bartender says to the bar-back, “what do you think?” The bar-back looks the logo up and down and says, “It’s nice, I like it.” The logo drops dead. If the word “like” was poison, I’d have passed away a thousand times over.
So far this summer, our creative team has been busy designing, collaborating and strategizing with our amazing clients. We wanted to take a moment to highlight our graphic designer and fan of all things quirky, Alex Robinson. Find out what fuels his creativity in and out of the Sweeney office.
With the ever-increasing amount of graduating college students being thrust into the workforce, this summer’s job hunt will be a fierce battle for many young professionals. For graphic design students in their final semester this means preparing portfolios, developing an individual brand and honing interview skills.
My journey to Adobe MAX gave me the opportunity to learn from some of the greatest modern minds in the design industry. For part 2 of my key takeaways, I will share some of my favorite points presented by design idol, Aaron Draplin of Draplin Design Co.
I recently journeyed out west to Los Angeles for Adobe MAX - exploring new technology, speaking with vendors and participating in sessions hosted by incredible figures in the creative industry. I returned to Cleveland with new ideas (and swag) to share.
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