Whether you’re adjusting to working from home for the first time, balancing your kids all day or even keeping pets busy – this drastic change to our routine doesn’t mean we have to stop thinking creatively. This unprecedented upheaval has the potential to result in some of your best ideas.
As marketing professionals, we watch our industry go through changes very rapidly. With new technological advances, certain processes and tactics we practice become outdated or can be done in an easier and more effective way. As the upcoming generation streams into the workplace, it is up to us as professionals to teach them the knowledge we have attained through our experience, but also to learn from them.
Although Sweeney has always maintained a flexible work schedule, including WFH options, it officially initiated a new work from home program for all employees at the start of 2020. The program was launched as a test, allowing each employee to take one WFH day per week; this is a policy that I have really enjoyed.
Being that I am a 2019 grad, this is the first year of my entire life that I have not had a spring break! Looking back, I recall jam-packed breaks where I couldn’t find a second to just “chill.” On the flip side, I also remember the years where I couldn’t wait for spring break to come to an end out of boredom.
No doubt, the coronavirus (among a dozen other national and global issues) is impacting business and calling into question the role of marketing at a time of great uncertainty. As trade shows, conferences and events are being canceled… supply chains and logistics are being interrupted… workforces are being directed to work remotely… and the stock market is reeling, the role of marketing is solidly under the microscope.
Eighteen years ago, I was selected to speak at my high school graduation. It was an incredible honor – but it was also incredibly daunting. From academic and extracurricular perspectives, I was an engaged and successful student that took those four years seriously – but so did many of my peers.
Last week, we had the chance to chat with Sweeney’s new VP of agency services and marketing trailblazer, Lisa Pocci. We discussed everything from her first internship to what three items she would need to survive on a deserted island.
The world of typography can be overwhelming. Mastering the basics gets your foot in the door, but mastering the way you use that foundation is what can set you apart as a designer. With hundreds of thousands of typefaces in existence, it can be hard to know where to begin.
The value in elevating a brand’s thought leadership position can be significant. We’ve implemented thought leadership campaigns that build brand, help increase stock prices, make a company more attractive for sale, support a company’s plan to go public and build sales leads.
During the Superbowl this past Sunday, amid all the commercials for chips, beer, pop, cars and household products – only one commercial stood out for excellence in storytelling. The ad is a reflection of the human experience – raw and touching – and a celebration of love.
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