Parent category for all new misc. topics that don’t fit into a service or industry + old content.
The state of California is considering digital license plates featuring advertising to reduce the state's $19 billion deficit. I have mixed feelings about this approach as a consumer and as a marketer.
Back in the last century of the last millennium, there were these Iran-Contra hearings to determine if it was true that Lieutenant-Colonel Oliver North actually participated in the sale of arms to Iran.It was a big political scandal that prompted lots of politicians and news hounds to point accusatory fingers at a lot of people.
Our product was recently reviewed by a blogger and received less than favorable reviews. Should we respond to this blogger? If so, what should the approach be? ______________________________________________________________________ By Jennifer Manocchio In almost every case we would advise contacting the blogger, especially if you feel they did not apply or use the product correctly. Consider this an extension of customer service.
Yesterday my father-in-law was sharing a story about how he purchased a new patio set on Sears.com at a much lower cost than if he had purchased it from the brick-and-mortar Sears. The gazebo was $599 at the store and only $319 online. The table and chairs were $799 at the store and $599 online. That is a total savings of almost $500! And to top that off, by purchasing the patio set online using his Sears credit card, it was interest free for one year!
According to a new survey from the Direct Marketing Association: "Marketers are managing their expectations when it comes to paid search.
I recently made some enhancements to an existing product. Is this something the media would be interested in?
You know it is summer when you see fruit shaped Kleenex boxes! Really… it’s the new sign of summer. Just this week I was in Target and saw an end cap display of Kleenex’s “Perfect Slice of Summer” tissue boxes. At first I thought the idea was a bit strange. What would guests think if they were in our bathroom and saw a watermelon, lime or orange shaped cardboard box on the counter? Aren’t tissue boxes something we try to hide rather than draw attention to?
Ray, people will come Ray. They'll come for reasons they can't even fathom. Oh... people will come Ray. People will most definitely come. Everybody is always looking for something. New shoes, old dolls, big TVs, small computers. And how do most of them look for these things?
Frito Lay SunChips continue to amaze me with its commitment to sustainability. I just purchased a bag of SunChips and noticed it is now using 100% compostable packaging. Rather then paying lip service to sustainability, this is an excellent example of one brand that continues to show consumers its commitment to our environment in tangible ways.
Like many Americans wanting to be the biggest loser, I gave up on fast food about a decade ago. No more McDonald's Happy Meals, no more flame broiled Burger King Whoppers, no more Wendy's singles and chocolate frosties. I just quit.And then along comes Five Guys Burgers and Fries.
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