Parent category for all new misc. topics that don’t fit into a service or industry + old content.

Mobile Web Sites

Should I optimize my web site for mobile devises? _______________________________________________________________________ By Jennifer Manocchio There are 42.7 million smart phone users in the United States and 98 percent of them are accessing their favorite web site on their mobile phone according to Information Week.

Mobile Web Sites2025-11-18T16:50:32+00:00

Is Local or National Media Coverage Better?

I have a limited budget to conduct publicity and media relations for a new home design product my company is launching.  Initially, the product will only be available at retail locations in certain states in the U.S.  Is it more effective to focus my media relations efforts on national consumer magazines or local newspapers and regional magazines?

Is Local or National Media Coverage Better?2025-11-18T16:50:35+00:00

Your Finest Box of Chardonnay, Please.

It ain't easy being a consumer or a retailer or a marketer; it just ain't.Consider a recent study by researchers at the Institute of Vine and Wine Sciences in Bordeaux, France. These scientists found that white wine loses its freshness within six months in PET bottles and bag-in-box packaging, compared with glass packaging.

Your Finest Box of Chardonnay, Please.2025-11-18T16:50:33+00:00

Bloggers Gone Wild

I received a request from a blogger for product for her son’s 7-8-year-old baseball team league tournament (see below).  Is it ethical for this blogger to be asking for product in return for advertising on her site?  Is this a good marketing opportunity?

Bloggers Gone Wild2025-11-18T16:50:38+00:00

Pretty Pictures Leave Bing as Third Tier Search Engine

When I was living in Chicago, someone once told me that Cleveland was Detroit without the glitz. Being a Cleveland native, I was not amused, but I did understand. They were both once proud lakefront cities that rose up during the great industrial revolution, thrived mightily through the manufacturing base that settled there and are now mere shadows of their past...

Pretty Pictures Leave Bing as Third Tier Search Engine2025-11-18T16:50:41+00:00

Is a Full-Service Agency Necessary to Launch a Consumer Product?

We are launching a new consumer product with a limited marketing budget, do we really need a full-service agency to support us? ______________________________________________ By Jim Sweeney Yes... No... Probably not... Maybe not... I have no idea. According to about.com: “A full-service agency is one that handles all aspects of the advertising process, including planning, design, production and placement.

Is a Full-Service Agency Necessary to Launch a Consumer Product?2025-11-18T16:50:43+00:00
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