Parent category for all new misc. topics that don’t fit into a service or industry + old content.

What to Expect When Launching an Online Product Sampling Campaign

We are launching an online product sampling campaign and are wondering how many product requests we should expect? ___________________________________________________________________ Online product sampling campaigns can be very successful in building company and product awareness, increasing product trial and driving sales. However, the success of the campaign and what to anticipate as far as product distribution really depends on a number of factors.

What to Expect When Launching an Online Product Sampling Campaign2025-11-18T16:50:47+00:00

Welcome to the New World of “InYourFacebook” Marketing.

The battle to ban corn syrup is succeeding – not in proving that corn syrup is bad for our health; there is actually little proof of that at all – but in scaring consumers and causing manufacturers to buckle under at the first sign of adversity.

Welcome to the New World of “InYourFacebook” Marketing.2025-11-18T16:50:48+00:00

Method Turns Cease and Desist Letter Into Marketing Opportunity

Clorox and Method are in a heated battle over the use of a daisy, that Clorox claims it owns.  On March 10, Clorox sent a letter to the president and CEO of Method Products claiming that a recent use of a yellow daisy on a Method brand multi-surface cleaner bottle “violates Federal and State anti-dilution laws”.  This is because Clorox’s “flower design” featured its Green Works line is trademarked and “has become famous to millions of consumers and represent some of the most valuable properties owned by Clorox.” Since I don’t have a law degree, I’m not going to attempt to determine who is right or wrong in this case.  However, rather than being afraid of Clorox and removing the daisy quietly, Method has turned the cease and desist letter into an opportunity to gain the public’s support on this issue.

Method Turns Cease and Desist Letter Into Marketing Opportunity2025-11-18T16:50:50+00:00

OMG… Another Green Certification for Cleaning Products

Just this week the Natural Products Association announced the first recipient of its “natural home care seal” – Green Works Natural Bathroom Cleaner.  The goal of the certification program is to “eliminate confusion about the meaning of “natural”.  Right… that certainly clears it up for me!

OMG… Another Green Certification for Cleaning Products2025-11-18T16:50:54+00:00

Marketers Counting on Consumer Vapidness

According to an article in Forbes this week, some pretty major marketers believe consumers need to turn the corner on the recession and start spending their money again."New ad campaigns suggest marketers are eager to shake off the gloom of tough economic times--and they hope consumers will do the same.

Marketers Counting on Consumer Vapidness2025-11-18T16:50:52+00:00

When Is Company News Newsworthy?

Our company just received an annual award for meeting stringent safety standards; does something like this merit a news release? _________________________________________________ By Jim Sweeney For a change of pace, I would like to answer your question with more questions. 1.  Is safety an issue in your industry?

When Is Company News Newsworthy?2025-11-18T16:50:55+00:00

The Wonderful World of Contests

As a consumer, I rarely participate in contests, unless it is completing a simple form, because I just don’t have the time.  However, my husband and I were recently watching TV and we saw an ad for the “Fan vs.

The Wonderful World of Contests2025-11-18T16:50:58+00:00
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