Parent category for all new misc. topics that don’t fit into a service or industry + old content.

Too Many Marketing Chefs in the Kitchen

How many agencies does it take to achieve an organization's marketing objectives? Is one enough? Is five too many?There are ad agencies and creative agencies and public relations agencies and and digital agencies and social media agencies and SEO agencies and direct marketing agencies and on and on and on.So what's a CMO to do?In the case of SoBe, they decided to try something different.

Too Many Marketing Chefs in the Kitchen2025-11-18T16:50:56+00:00

Successful E-newsletter Components

I see a lot of emails and newsletters. Some are done well and others not so well. What do successful online newsletters look like, what’s best way to design them and what is the ideal frequency? ___________________________________________________________ By Jim Sweeney E-mails and e-newsletters are different animals under the e-mail marketing umbrella, so let’s just focus on e-newsletters.

Successful E-newsletter Components2025-11-18T16:50:59+00:00

Pick Up the Phone to Achieve Media Coverage

Conducting media follow-up calls after distributing a news release can be very time consuming or costly if you hire an agency.  Is it truly worth the internal effort or cost? ______________________________________________________________________ By Jennifer Manocchio If you have quality news to share, absolutely!

Pick Up the Phone to Achieve Media Coverage2025-11-18T16:51:04+00:00

Take A Class on Extreme Couponing

It will come as no surprise that coupon use is up in light of the recession.  According to DMNews, consumers redeemed 3.3 billion consumer packaged goods coupons in 2009, compared to 2.6 in 2008. And marketers embraced this behavior by distributing 367 billion coupons in 2009.  According to transaction settlement provider Inmar, this is the largest amount of circulating coupons since they started tracking coupon use in 1988.

Take A Class on Extreme Couponing2025-11-18T16:51:02+00:00

Product Sampling Proven to Drive Sales

We are considering conducting a product sampling campaign.  But product sampling can be expensive, and I want to ensure we achieve a return on our investment.  Is product sampling a proven strategy to increase product awareness and drive sales?

Product Sampling Proven to Drive Sales2025-11-18T16:51:06+00:00

Marketing the Top Dog in an Anti-Dog World

Good News for Sara Lee: Ball Park brand has finally pushed its top competitor, Oscar Meyer, out of the number one beef frankfurter spot.Bad News for Sara Lee: Institutions worldwide are taking a harder line against "junk foods", including America's favorite, the hot dog.

Marketing the Top Dog in an Anti-Dog World2025-11-18T16:51:08+00:00

Publicity vs. Social Media

We are launching several new products this year and budgets remain tight (less than $10,000/product launch); will we get more bang for the buck with publicity or social media? _____________________________________________________ By Jim Sweeney Allow me to assert that the old adage – you get what you pay for – applies equally to publicity and social media.

Publicity vs. Social Media2025-11-18T16:51:12+00:00
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