We are considering conducting a product sampling campaign.  But product sampling can be expensive, and I want to ensure we achieve a return on our investment.  Is product sampling a proven strategy to increase product awareness and drive sales?

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While there are many marketing strategies you can use to increase product awareness and drives sales, recent surveys confirm product sampling is a proven strategy for achieving both these objectives.  According to a recent Promotional Marketing Association survey, 75 percent of customers say they have become aware of a product through product sampling.

There is also data to confirm product sampling drives purchases.   In fact, 81 percent of consumers said they would try a product after receiving a sample, according to a December survey conducted by Opinion Research Corp. on behalf of the United States Postal Service. Additionally, 61 percent of survey respondents said sampling a product is the most effective way to get them to try a brand.

The key to product sampling is having a good product and targeting the correct consumer.  The most effective way to ensure a successful product sampling campaign is to start by developing a detailed plan with measurable objectives and a method for measuring the results.

Looking to implement a product sampling campaign or need to expand a current one?  Contact me at 910.772.1688 or jennifer at sweeneypr.com.