Parent category for all new misc. topics that don’t fit into a service or industry + old content.
We are evaluating adding social media to our marketing mix, specifically Facebook and Twitter accounts. Is this a good marketing strategy?
Over the weekend I was in my local grocery store when I spotted a large point of purchase display for Off Clip-On Mosquito Repellent. Since mosquitoes tend to like me, I’m always open to new ways to avoid getting bit that doesn’t involve terrible smelling bug spray.
In the words of Mr. T, "Quit the jibber jabber." For more than 30 years I have listened to one stupid argument after another about who can and should do what in this industry we call marketing. Only ad agencies should create ads, only PR firms should do publicity, only direct marketing firms should manage direct mail, blah, blah, blah.
Once upon a time, people became famous as a result of something they did. Sometimes it was something great. Sometimes it was something diabolic. But it was because of something.Today, being famous is an act in itself.And with all due deference to Andy Warhol, he was not even close with his 15 minutes of fame prediction.
TrySports is a regional retailer in the Carolinas that offers a range of products and services for runners, walkers, swimmers, cyclists, gym enthusiast and of course triathletes. We were lucky enough to get a Wilmington, NC location, and in late 2009 I become a loyal customer. Here’s why.
I have been tasked with writing our corporate blog. What do I need to consider prior to starting my blog? How often should I post? What should the content include? How much do I need to write per post? ____________________________________________________ By Jim Sweeney A Weblog or Blog is a frequently updated online journal, organized by date and containing virtually anything the author/producer wants to communicate.
How do I craft a news release lead about a new product that will achieve media interest and ultimately achieve media coverage? _______________________________________________________________________ By Jennifer Manocchio Creating an effective news release lead is essential to getting media to read the rest of your news release and consider writing about your product. You have just a few seconds to prove your news is worthwhile, which means the lead needs to be impactful.
I was introduced to Libman Wonder Mop conducting a mommy blogger campaign about a year and a half ago. I instantly became hooked.
Who knows what to believe right now?According to the Conference Board Consumer Confidence Index, “Consumer confidence, which had posted three consecutive monthly gains and appeared to be gaining some traction, retreated sharply in June.”Lynn Franco, director of The Conference Board Consumer Research Center states, “Increasing uncertainty and apprehension about the future state of the economy and labor market, no doubt a result of the recent slowdown in job growth, are the primary reasons for the sharp reversal in confidence.
A trade publication wants to feature our company in its editorial section, but it is requiring a list and contact information for our top 30-50 vendors. Should we move forward with this opportunity? ____________________________________________________ By Jennifer Manocchio I would run not walk from this opportunity.
Cleveland
440.333.0001
Wilmington
910.772.1688
