Parent category for all new misc. topics that don’t fit into a service or industry + old content.
We are starting a new business and it was recommended to us that we have a brand and a logo. Isn’t a logo and a brand the same thing? By Jim Sweeney A logo (both the name and the design) is an element of the brand.
Big news from the District:The Senate passed a new bill earlier this week. The HHFKA, which includes provisions FMI has sought to help lay the groundwork for a smooth transition for WIC customers to use an EBT card for their transactions.
I have to start a blog for my company. What components - design and content - should my blog include?
Last week I wrote a post about Hulk Hogan being the new pitchman for PumMax - a pumice based cleaning product. As I expected, the video doesn’t do a good job of connecting with the target audience, the product packaging needs some work and the tagline - A Volcanic Explosion of Cleaning Power - needs to go! Of course I get the connection, pumice comes from volcanic rock, but I certainly don’t want a volcanic explosion in my house. Sounds more like a mess than cleaning one up.
Imagine falling into two holes on the same day – both seemingly disconnected – and winding up in the same place when you finally land.There are many key ingredients to marketing.
I just started a Twitter account for our company. How often should I post and what should the content include?
Next week a commercial for a new line of pumice-based cleaning products (PumMax) featuring Hulk Hogan as the spokesperson will be released online. The spot is scheduled to launch as a preview on www.pummax.com and www.IBCGlobalInc.com early next week, and is expected to begin airing on TV the following week.
About seven months ago I installed the Foursquare app onto my iPhone and almost immediately found joy in keeping up, sharing and competing with my friends and colleagues on this relatively simple location-based service.I quickly earned 6 badges, including the ever popular Crunked badge (thank you Charlotte, NC).
When should cleaning product manufacturers begin pitching magazines to achieve spring cleaning media coverage, and what is the best approach?
When I was a kid I dreamed of a place like Willy Wonka’s Chocolate Factory. After all, Willy Wonka was the dreamer of dreams! So when I heard this week that scratch and sniff wallpaper is now available, all I could think of was that scene from Charlie and the Chocolate Factory where the kids lick the wallpaper.
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