Sweeney Promotes Fitch To Account Executive CLEVELAND – May 28, 2009 – Sweeney (www.sweeneypr.com), a leading full-service marketing and public relations firm, has promoted Kayleigh Fitch to account executive in its headquarters office.  Fitch will provide support on key consumer and business accounts, including: Care Services, Inc., Kent State University, One TIME Wood, The Alta House, Lithonia Lighting and The Plaza Group.

Care Services Names Sweeney Agency Of Record CLEVELAND ­– February 2, 2009 ­– Care Services, a leading mail order provider of diabetic supplies and prescriptions, has named Sweeney (www.sweeneypr.com) to manage the marketing of its Diabetic Care Services and Diabetic Express business units.

Sweeney Selected By Lithonia Lighting CLEVELAND ­– January 27, 2009 ­– Lithonia Lighting, an Acuity Brands Company, has named Sweeney (www.sweeneypr.com) to implement a national publicity and media relations campaign for its emergency lighting group. Lithonia Lighting provides the industry’s broadest line of commercial, industrial, institutional and residential fixtures.

Care Services Names Sweeney Agency Of Record CLEVELAND ­– February [...]

I saw competitive product reviews posted online and I’m fairly confident it was the competitor posting and not a real consumer. Are there any regulations against this type of activity? By Jennifer Manocchio There most certainly are FTC guidelines for this type of deceptive activity.

How do I take advantage of national events, trends or news to achieve media coverage for my company? By Jennifer Manocchio Conducting a reactive media campaign is an excellent publicity and media relations strategy and can help you achieve exceptional results.  The key is to strike while the iron is hot, and react quickly to both the opportunity and the media.

Are product fragrances harmful to our health? I’m not just referring to perfume, body spray or cologne.  I mean everything from your laundry detergent to dryer sheets, dish soap, body wash, hand soap, cleaning products, sweat odor removal products, shampoo, lotions and even pet shampoo.  I’m sure there are many more products that list “fragrance” on the contents.