Sweeney Selected By Lithonia Lighting

Sweeney Selected By Lithonia Lighting

CLEVELAND ­– January 27, 2009 ­– Lithonia Lighting, an Acuity Brands Company, has named Sweeney (www.sweeneypr.com) to implement a national publicity and media relations campaign for its emergency lighting group.

Lithonia Lighting provides the industry’s broadest line of commercial, industrial, institutional and residential fixtures. It is the most specified brand in the lighting business.

“Lithonia Lighting is a phenomenal company with a well-deserved reputation for product strength and customer service,” said Jim Sweeney, Sweeney president.  “Our efforts will focus on furthering the company’s reputation for advancing technologies and setting new standards that benefit the marketplace-at-large.”

About Lithonia Lighting

Lithonia Lighting, an Acuity Brands Company (NYSE: AYI), is North America’s largest manufacturer of lighting equipment for commercial, industrial, outdoor and residential applications. Acuity Brands, Inc. owns and operates Acuity Brands Lighting. With fiscal year 2007 net sales of approximately $2.0 billion, Acuity Brands Lighting is one of the world’s leading providers of lighting fixtures and includes brands such as Lithonia Lighting®, Holophane®, Peerless®, Mark Architectural Lighting™, Hydrel®, American Electric

Lighting®, Gotham®, Carandini®, SpecLight®, MetalOptics® and Antique Street Lamps™. Headquartered in Atlanta, Georgia, Acuity Brands employs approximately 7,000 associates and has operations throughout North America and in Europe and Asia.

About Sweeney

Sweeney, established in 1986, is a leading full-service marketing and public relations firm with offices in Cleveland (headquarters) and Wilmington, NC.  For additional information, visit www.sweeneypr.com.


Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.