Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Digitexx Data Systems Selects Sweeney for Product Naming and Branding CLEVELAND – Dec. 1, 2010 – Digitexx Data Systems (Phoenix, AZ) has named Sweeney for product naming and branding services. The agency will conduct research and develop names, descriptors, taglines and logo concepts for a new structural health monitoring system.
This may seem peculiar if not downright inappropriate, but please bear with me. Martin Luther King was - among other things - one of the most effective marketers of the 20th century. Like all great marketers, he was passionate about a product; in his case, the cause of equality and civil rights.
Whether your organization is “flying high” or “getting by,” it is unquestionably in your best interest to always evaluate minimum-investment, maximum-return marketing strategies as key components of your marketing plan. Following are Sweeney’s Top 5 “Must Consider” strategies for 2011 – strategies we believe cannot be overlooked and whose value should not be underestimated: Publicity & Media Relations.
Sometimes the best way to learn from others is learning what not to do. I received the following email below in my inbox today. This is exactly the type of emails you don’t want to receive as a consumer or send as a marketer.
My product is expected to be reviewed in Consumer Reports. Should I be prepared both online and with retailers for a big influx in sales? Also, assuming a positive review, how can we market this information to our retailers and consumers?
If you were Howard Schultz and you finally managed to pull your stock back to levels it hasn't seen in four years, would you take the chance of changing what is arguably one of the most recognized logos on the planet?
I consider myself a practical person. I try to be realistic purchasing things my family needs and doesn’t need. Although, my husband is completely the opposite and is always trying to get me to buy products/services I don’t think we need.
Diabetes Daily Selects Sweeney For Public Relations and Social Media CLEVELAND – Dec. 14, 2009 – Diabetes Daily has chosen Sweeney to strategize and implement its national publicity, media relations and social media campaigns. The campaigns will focus on increasing brand awareness for Diabetes Daily, promoting the expertise of Diabetes Daily co-founders David and Elizabeth Edelman, increasing web site traffic and driving new membership.
My Yoga 2 Go Selects Sweeney for Public Relations and Social Media CLEVELAND – August 31, 2009 – My Yoga 2 Go has chosen Sweeney (www.sweeneypr.com) to strategize and implement national public relations and social media campaigns. The campaigns will focus on increasing brand awareness, online sales and retail distribution of the company’s comprehensive line of yoga products, placing emphasis on the company’s flagship product – My Yoga 2 Go Practice System.
exe.QnA.tion Blog Delivers Real Answers To Real Marketing Questions CLEVELAND – Aug. 4, 2009 – Exe.QnA.tion, a new Q & A blog created by Sweeney at http://www.exeqnation.wordpress.com, is designed to help marketers find direct, easy-to-understand answers to important marketing, public relations, advertising and social media questions.
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