Parent category for all new misc. topics that don’t fit into a service or industry + old content.

Digitexx Data Systems Selects Sweeney for Product Naming and Branding

Digitexx Data Systems Selects Sweeney for Product Naming and Branding CLEVELAND – Dec. 1, 2010 – Digitexx Data Systems (Phoenix, AZ) has named Sweeney for product naming and branding services. The agency will conduct research and develop names, descriptors, taglines and logo concepts for a new structural health monitoring system.

Digitexx Data Systems Selects Sweeney for Product Naming and Branding2025-11-18T16:49:11+00:00

Five Must Consider Marketing Strategies for 2011

Whether your organization is “flying high” or “getting by,” it is unquestionably in your best interest to always evaluate minimum-investment, maximum-return marketing strategies as key components of your marketing plan. Following are Sweeney’s Top 5 “Must Consider” strategies for 2011 – strategies we believe cannot be overlooked and whose value should not be underestimated: Publicity & Media Relations.

Five Must Consider Marketing Strategies for 20112025-11-18T16:49:26+00:00

The Impact of a Consumer Reports Review

My product is expected to be reviewed in Consumer Reports. Should I be prepared both online and with retailers for a big influx in sales? Also, assuming a positive review, how can we market this information to our retailers and consumers?

The Impact of a Consumer Reports Review2025-11-18T16:49:31+00:00

Do We Really Need All These Consumer Products?

I consider myself a practical person. I try to be realistic purchasing things my family needs and doesn’t need. Although, my husband is completely the opposite and is always trying to get me to buy products/services I don’t think we need.

Do We Really Need All These Consumer Products?2025-11-18T16:49:27+00:00

Diabetes Daily Selects Sweeney For Public Relations and Social Media

Diabetes Daily Selects Sweeney For Public Relations and Social Media CLEVELAND ­– Dec. 14, 2009 – Diabetes Daily has chosen Sweeney to strategize and implement its national publicity, media relations and social media campaigns.  The campaigns will focus on increasing brand awareness for Diabetes Daily, promoting the expertise of Diabetes Daily co-founders David and Elizabeth Edelman, increasing web site traffic and driving new membership.

Diabetes Daily Selects Sweeney For Public Relations and Social Media2025-11-18T16:49:40+00:00

My Yoga 2 Go Selects Sweeney for Public Relations and Social Media

My Yoga 2 Go Selects Sweeney for Public Relations and Social Media CLEVELAND ­– August 31, 2009 ­– My Yoga 2 Go has chosen Sweeney (www.sweeneypr.com) to strategize and implement national public relations and social media campaigns.  The campaigns will focus on increasing brand awareness, online sales and retail distribution of the company’s comprehensive line of yoga products, placing emphasis on the company’s flagship product – My Yoga 2 Go Practice System.

My Yoga 2 Go Selects Sweeney for Public Relations and Social Media2025-11-18T16:49:39+00:00

exe.QnA.tion Blog Delivers Real Answers To Real Marketing Questions

exe.QnA.tion Blog Delivers Real Answers To Real Marketing Questions CLEVELAND – Aug. 4, 2009 – Exe.QnA.tion, a new Q & A blog created by Sweeney at http://www.exeqnation.wordpress.com, is designed to help marketers find direct, easy-to-understand answers to important marketing, public relations, advertising and social media questions.

exe.QnA.tion Blog Delivers Real Answers To Real Marketing Questions2025-11-18T16:49:37+00:00
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