Parent category for all new misc. topics that don’t fit into a service or industry + old content.
A recent issue of Packaging World Magazine suggests that CPG companies can leverage eye tracking to assess shopper behavior and validate ideas. I guess, but CPG companies should also be aware that while the eyes may indeed be the window to the soul, they are not necessarily the fingers on the trigger.
At Sweeney we get the opportunity to launch some really cool consumer products. The Yube certainly falls into that category. What’s a Yube? Yube is a new personalized furniture system featuring modular cubes that easily assemble into virtually any furniture design.
We are launching a new consumer product in the health and fitness category. What marketing strategies should we consider? When launching a new product or service, we recommend always taking the long view and complete approach. To achieve success it is critical to consider all relevant strategies, to determine the proper integration of all strategies and to establish the appropriate timeline for execution.
The Aldridge Group Taps Sweeney for Branding CLEVELAND – March 23, 2010 – The Aldridge Group has selected Sweeney for branding and marketing. The agency will provide strategy development, publicity and media relations, web development and search engine marketing support. The Aldridge Group is a leading business consulting firm focused on strengthening organizations through employee assessment, employee training and executive coaching services.
Sweeney's Fitch Named AAF-Cleveland "Rookie of the Year" CLEVELAND – May 26, 2010 – Kayleigh Fitch, an account executive at Cleveland-based Sweeney, a full-service marketing and public relations firm, has been named “Rookie of the Year” by the American Advertising Federation-Cleveland.
ASW Global Taps Sweeney for Publicity and Media Relations CLEVELAND – July 19, 2010 – ASW Global has named Sweeney to support its brand awareness initiatives within target industries and markets. The agency will handle publicity and media relations efforts, including database development and management, news and feature coverage campaigns.
Yube Selects Sweeney for New Product Launch CLEVELAND – August 16, 2010 – Yube has named Sweeney to support the launch of its new modular furniture system that was recently honored with the Design Defined recognition at the International Home & Housewares Show.
Gasco Names Sweeney to Build Brand and Launch New Products CLEVELAND – Sept. 9, 2010 – Gasco Affiliates (Tampa, FL) has named Sweeney for branding and product launch services. The agency will handle both corporate and product branding efforts and support the launch of a new line of precision calibration gas products.
Insurance Board Selects Sweeney as Agency of Record CLEVELAND – Sept. 30, 2010 – Insurance Board has named Sweeney agency of record for marketing and communications services. The agency will handle and/or provide support for market research, marketing and creative strategy development, collateral, advertising, publicity and media relations, social media marketing and direct marketing.
Sweeney Selected to Launch the Zero Scale CLEVELAND – Nov. 12, 2010 – Great Valley Innovations (Fresno, CA) has selected Sweeney to support the launch of a revolutionary new bathroom scale. The agency will provide research, branding, strategy development, publicity and media relations, web development, social media marketing and search engine marketing support.
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