Yube Selects Sweeney for New Product Launch
CLEVELAND – August 16, 2010 – Yube has named Sweeney to support the launch of its new modular furniture system that was recently honored with the Design Defined recognition at the International Home & Housewares Show. The agency will handle publicity and media relations as well as blogger outreach and will collaborate with the company’s creative team on branding and digital initiatives, explained Sweeney Vice President Jennifer Manocchio.
The Yube modular furniture system integrates cubes and accessories to create adaptable, configurable, fashion-forward furniture with particular appeal to young adults who are establishing and constantly redefining their personal style.
“The Yube system is in a unique category,” said Manocchio. “It features sleek cubes with minimalist aesthetics and a wide range of functional and fun accessories. Our priority goal will be to educate consumers about the ability to use the Yube as individual cubes or multiple cubes and add accessories – doors, feet, shelves, bins – to create trendy furniture designs ranging from functional coffee tables to contemporary TV stands. The sustainable cubes – made of bamboo – will also appeal to consumers seeking green furniture alternatives.”
Sweeney, established in 1986, is a leading full-service agency with offices in Cleveland, OH (headquarters) and Wilmington, NC. Sweeney specializes in traditional and new media marketing and public relations services for consumer and business brands. For additional information, visit www.sweeneypr.com.