Sweeney Selected to Launch the Zero Scale

Sweeney Selected to Launch the Zero Scale

CLEVELAND – Nov. 12, 2010 – Great Valley Innovations (Fresno, CA) has selected Sweeney to support the launch of a revolutionary new bathroom scale. The agency will provide research, branding, strategy development, publicity and media relations, web development, social media marketing and search engine marketing support.

The Zero Scale helps consumers achieve fitness goals –to lose, gain, or maintain weight – by eliminating a primary deterrent: the user’s actual weight. The Zero Scale shows small increments of gain or loss, plus the number of days since the user’s first and last weigh-in, tracking results of up to four unique users.

“The Zero Scale is a high quality digital weight scale that encourages – rather than discourage – routine use,” said Sweeney CEO Jim Sweeney. “This is an exciting product for the health and fitness community, and we are pleased to be supporting the product launch.”

About Sweeney

Sweeney, established in 1986, is a leading full-service agency with offices in Cleveland, OH (headquarters) and Wilmington, NC.  Sweeney specializes in traditional and new media marketing and public relations services for consumer and business brands. For additional information, visit www.sweeneypr.com.


Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.