The Future of Marketing: Online or Up a Tree?

Did I ever mention that I am a family guy? Not a Peter Griffin kind of family guy or a Don Corleone kind of family guy, but more of a Mike Brady meets Tommy Gavin kind of family guy, which explains why I was visiting my mom last Sunday instead of lounging around the pool.

As I pulled in the driveway I was immediately struck by the image of my smiling nephew shimmying up a couple of elms in my mom’s front yard.

“Uncle Jimmy,” he yelled, “come here quick, I have to show you something. And get out your phone, you’re gonna want a picture of this.” What young Michael Santana lacks in subtlety, he more than makes up for in confidence.

And I was so pleased by what I saw.

At this particular stage in our social evolution, when children are actually suffering hearing losses due to a preoccupation with MP3 players, cell phones and video gaming, it is nice to know some kids still climb trees. And at this particular stage in our social evolution, when some people are preoccupied with saving the environment from humans, it is nice to know it is okay for kids to still climb trees.

Of course, Michael still loves his video games. Between climbs I noticed him hunched over and rubbing his hands. “Hey, Michael, are you okay,” I asked, fearing he may have suffered a severe bark burn during his descent. “No, I’m fine,” he assured me, “I just need a minute to reboot.”

As my dad used to say, “All things in moderation.”

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.