OMG, WTF, Maybe One Day We Can All Just Grunt… LOL

Big news from the District:

The Senate passed a new bill earlier this week. The HHFKA, which includes provisions FMI has sought to help lay the groundwork for a smooth transition for WIC customers to use an EBT card for their transactions. However, FMI was disappointed that the Senate cut funding to SNAP.

And this headline is just in from Ad Age:

APCO Comes Under Fire After HP CEO Resigns.

In the world of health news…

WHO says threat of H1N1 has passed, but H5N1 is still lurking.

I can’t speak for anyone else, and maybe this makes me old-fashioned, but I actually enjoy reading words. Maybe it is a reflection of the cell phone, text and twitter age we live in, where characters are at a premium and speed is of the essence. Or maybe we are just getting so lazy that spelling out a whole group of words feels like an unnecessary punishment. But it really has to stop.

Last week, my son sent me this gem:

CDC began surveillance for foodborne disease outbreaks began in 1973; however, no SGA outbreaks were reported before 1984.

If you can tell me (without cheating) what an SGA is – and all suggestions are welcome and will be accepted – you will win the first ever TingFactor t-shirt award.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.