Parent category for all new misc. topics that don’t fit into a service or industry + old content.
The value in elevating a brand’s thought leadership position can be significant. We’ve implemented thought leadership campaigns that build brand, help increase stock prices, make a company more attractive for sale, support a company’s plan to go public and build sales leads.
During the Superbowl this past Sunday, amid all the commercials for chips, beer, pop, cars and household products – only one commercial stood out for excellence in storytelling. The ad is a reflection of the human experience – raw and touching – and a celebration of love.
It is no surprise that technology and the rise of social media channels along with generational differences change the way marketers communicate. However, there is one thing that every communicator needs to keep in mind that will never be outdated – grammar.
Love is in the air… and so are gifts! According to the National Retail Federation, last year U.S. consumers broke records on Valentine’s Day with $20.7 billion in spending. Does that mean more people are in romantic relationships than ever before?
Personalized marketing has opened the doors to a new kind of communication with consumers. Not only are marketers getting to know their consumers’ names and preferences, but they’re creating experiences best suited for each individual based on their online habits.
Sony recently unveiled the logo for their upcoming release of the PS5, and the public response has been a resounding, “That’s it?”. Many individuals have mocked the design for its similarity to the previous two console logos.
In an era when our culture relies so much on technology for support, the ability for humanity to embrace and excel in creative thinking will become more important than ever. However, technology, all of it – smart devices in our homes, martech at work, virtual reality gaming – are all tools aimed to help us live easier, be more productive and have more fun. One thing tech can't replace?
‘Tis the season for hot cocoa, sweaters, and for many of us, two very specific colors. Red and green, the aesthetic workhorses of the Christmas season, appear on everything from cookies to coupons — so much so that the combination on its own has become somewhat synonymous with the holiday, and not much else.
Last month, I attended the 2019 Internet Summit Conference in Raleigh, North Carolina with a fellow coworker. Digital marketing as we know has made a notable impact in the marketing industry and continues to change daily. However, brands who have embraced digital, like Wendy’s and their social media, continue to show results and prove why you should not be the last one to hop on this bandwagon.
Last week Instagram announced they are going to test hiding 'likes' in the U.S. starting this week. Naturally, that has stirred up quite the controversy. Over the past few days, I have come across a wide range of opinions on the matter.
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