It’s no secret the popularity of video has been on the rise for several years now. People love the direct connection and engagement social media ‘stories’ and live streaming bring to the table. Brands, politicians, celebrities, editors and consumers are using social media ‘stories’ and live video feeds to reach more people at a much faster rate than traditional publicity.

Six months ago, I headed south (by southwest) to attend the Dallas Digital Summit. And more recently I headed to the Rockies (and our newest office) to attend the same series in Denver. I saw a couple familiar faces, but more importantly, I heard some new perspectives and ideas from other speakers and companies.

Curiously, a red bathing suit took the Internet by storm yesterday. California based clothing company Sunny Co Clothing put a promotion on Instagram stating that if users shared their photo and tagged them within 24-hours they would receive a code for the $65 bathing suit pictured – for FREE.

WILMINGTON, NC – September 15, 2016 – Sweeney, a leading full-service agency, announces the promotion of Morgan Lang to senior account executive. In her new position, Lang will be responsible for managing the day-to-day marketing activities on the CORDURA® brand and Enlighted accounts, including tradeshow marketing, campaign implementation, publicity and media relations, social media and advertising.

Inboxes are constantly overfilled with clutter, so how do you break through? Start by asking yourself these five questions before hitting send: Is my preview text engaging? There is a strong correlation between a good subject line and high open rates, but preview text (the line of text following the subject line in an inbox) is just as important.

CLEVELAND, OH – March 22, 2016 – Sweeney, a leading full-service agency, names Kelly Stephens to the new position of business development director. The position was created to enhance sales generation capabilities – strategy development, campaign implementation and customer acquisition – for both the agency and its clients.

Cue the brackets, loss of productivity, and lots and lots of basketball. March Madness is upon us, let the games begin. More importantly, let the marketing games begin. March Madness has turned March into one of the best months for marketing opportunities, especially when it comes to social media.

Okay, I realize Super Bowl 50 is ancient news, but I have some thoughts to share. First, I think SB50 can best be summed up as “a dull game with good snacks and even better commercials.” Because although I’ve already forgotten about the game, a few of the commercials are lingering in my head.

CLEVELAND – Feb. 4, 2016 – Sweeney, a leading full-service agency, announces the promotion of Rebecca Wrenn. In her new position, she will manage client and agency creative services. Wrenn joined Sweeney in 2014. Effective immediately, Wrenn will manage creative and graphic design services for the agency.