CLEVELAND – January 21, 2016 – Sweeney, a leading full-service, fully integrated agency, promotes Elizabeth Kwolek to the position of group manager and director of Public Relations and Research. Kwolek joined Sweeney in 2013 as an account executive and was promoted to account supervisor in 2014.

Conversations and articles about millennials and their habits are appearing everywhere. It seems everyone is trying to solve the mystery of how to best market to us. Everyone seems to have an opinion on what works, so as a millennial myself, I thought I would share my opinion - supported with some research - on the top five ways to market to my generation. 1. Keep it simple.

We live in a world where you can be connected to anyone with the click of a button; connecting online for millennials is not a problem. The problem is who do we talk to and engage with in-person? I suggest pretty much everyone and anyone.

  WILMINGTON, NC – May 28, 2015 – Sweeney, a leading full-service marketing and public relations firm, announces the promotion of Morgan Lang to account executive. In her new position, Lang will be responsible for managing key aspects of TECGEN® FR, CORDURA® brand and Enlighted accounts – including strategy and creative development, campaign implementation, publicity and media relations, social media and advertising.

Looking for an internship can be a full-time job in itself. I have spent countless hours searching for public relations and marketing internship postings, only to discover that not many were posted. Frustrated, yet determined, I formulated a new approach: to research agencies I thought would be a good fit for me, and directly e-mail them about internships.

CLEVELAND – May 14, 2015 – To observe the conclusion of the landmark and award-winning TV drama Mad Men, Sweeney has produced a dedicated landing page and a special edition if its InSites newsletter. The commemoration celebrates Mad Men’s recounting of the advertising industry and recognizes its acting and storytelling achievements.

WILMINGTON, N.C. – May 13, 2015 – Sweeney, a leading full-service marketing and public relations agency, received the Bronze InSpire Award from the Public Relations Society of America (NC chapter) at it's 2015 InSpire Awards banquet. The award recognizes Sweeney’s digital campaign with national retailer Big Lots.