Sweeney Sweeney

Sweeney Promotes Kwolek to Group Manager, Director of Public Relations and Research

Rachel Lowe

Screen Shot 2016-01-21 at 11.24.50 AMCLEVELAND – January 21, 2016 – Sweeney, a leading full-service, fully integrated agency, promotes Elizabeth Kwolek to the position of group manager and director of Public Relations and Research. Kwolek joined Sweeney in 2013 as an account executive and was promoted to account supervisor in 2014.

As a group manager, Kwolek will manage several accounts and account teams, including Jo-Ann Fabric and Craft Stores, McCarthy Lebit Crystal & Liffman Co, Kent State University, Insurance Board and Centers for Dialysis Care. Her primary responsibilities involve strategizing traditional and digital marketing campaigns, and managing her cross-functional team to implement integrated branding, advertising and public relations services.

“Elizabeth is seasoned professional, well-versed in traditional and digital marketing,” said Sweeney President Jennifer Manocchio. “She brings exceptional value to agency clients through the creation and implementation of integrated campaigns that build brands to increase sales.”

Kwolek is also responsible for directing the agency’s public relations and research services. Her prior experience as an Ohio News Network news producer provides the agency and its clients with valuable media insight. Additionally, Kwolek specializes in both quantitative and qualitative research for mass communication and marketing. Her most recent research has been published in Computers and Human Behavior.

Kwolek graduated from Ohio University with a bachelor’s in Journalism. She earned her master’s in Journalism from West Virginia University. She is a new member of the PRSA and an active member of Rotary Club. Kwolek and her family reside in Hudson, Ohio.

About Sweeney

Established in 1986, Sweeney is a full-service, fully integrated marketing firm with offices in Cleveland, OH (headquarters), Wilmington, NC and Santiago, Chile. Sweeney delivers expertise in the full range of marketing services – corporate identity, graphic design, advertising and media, publicity and media relations, social media, blogger relations, crisis communications, direct marketing, web development, search optimization, trade show marketing, product launch, events and more. For additional information, visit www.sweeneypr.com.

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Rachel Lowe

Senior Account Director

Rachel is a seasoned marketing pro with expertise in both digital and traditional strategies. She has led campaigns and developed strategies for brands across B2C, B2B, and B2G, including Bruegger’s Bagels, The Container Store, JOANN Stores, Mr. Chicken, Enlighted, Conduent, and more. She holds certifications in HubSpot, Email Marketing, SEO/SEM, Google Ads, Google Analytics, and Sprout Social. Rachel has also served as VP of Communications on the PRSA Cleveland board and was honored with the PRSA Rising Star Award for her impact in the industry. An Ohio State University grad, she earned her bachelor’s in strategic communication with minors in fashion/retail studies and professional writing. She also holds an executive education certification in Digital Marketing Strategies: Data, Automation, AI & Analytics from Northwestern’s Kellogg School of Management.

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