Sweeney Sweeney

Sweeney Promotes Kwolek to Group Manager, Director of Public Relations and Research

Rachel Lowe

Screen Shot 2016-01-21 at 11.24.50 AMCLEVELAND – January 21, 2016 – Sweeney, a leading full-service, fully integrated agency, promotes Elizabeth Kwolek to the position of group manager and director of Public Relations and Research. Kwolek joined Sweeney in 2013 as an account executive and was promoted to account supervisor in 2014.

As a group manager, Kwolek will manage several accounts and account teams, including Jo-Ann Fabric and Craft Stores, McCarthy Lebit Crystal & Liffman Co, Kent State University, Insurance Board and Centers for Dialysis Care. Her primary responsibilities involve strategizing traditional and digital marketing campaigns, and managing her cross-functional team to implement integrated branding, advertising and public relations services.

“Elizabeth is seasoned professional, well-versed in traditional and digital marketing,” said Sweeney President Jennifer Manocchio. “She brings exceptional value to agency clients through the creation and implementation of integrated campaigns that build brands to increase sales.”

Kwolek is also responsible for directing the agency’s public relations and research services. Her prior experience as an Ohio News Network news producer provides the agency and its clients with valuable media insight. Additionally, Kwolek specializes in both quantitative and qualitative research for mass communication and marketing. Her most recent research has been published in Computers and Human Behavior.

Kwolek graduated from Ohio University with a bachelor’s in Journalism. She earned her master’s in Journalism from West Virginia University. She is a new member of the PRSA and an active member of Rotary Club. Kwolek and her family reside in Hudson, Ohio.

About Sweeney

Established in 1986, Sweeney is a full-service, fully integrated marketing firm with offices in Cleveland, OH (headquarters), Wilmington, NC and Santiago, Chile. Sweeney delivers expertise in the full range of marketing services – corporate identity, graphic design, advertising and media, publicity and media relations, social media, blogger relations, crisis communications, direct marketing, web development, search optimization, trade show marketing, product launch, events and more. For additional information, visit www.sweeneypr.com.

#                #               #

Rachel Lowe

Digital Marketing Manager

Rachel is a young veteran in the marketing industry with expertise in both digital and traditional marketing. She currently leads the agency's digital services with experience supporting numerous brands, including Bruegger’s Bagels, The Container Store, JOANN Stores, Mr. Chicken, San Diego Lighting Association and more. Rachel holds certificates in HubSpot, Email Marketing, SEO/SEM, Google AdWords, Google Analytics, Sprout Social and Video Advertising. She is also a member of the PRSA Cleveland board of directors and is the VP of Communications on the executive committee. Most recently she received the PRSA Rising Star Award, recognizing and honoring an outstanding professional with seven or fewer years of experience. A proud graduate of The Ohio State University, she holds a bachelor’s in strategic communication, and minors in fashion and retail studies and professional writing. Rachel is also certified in Digital Marketing Strategies Data, Automation, AI & Analytics from Northwestern University's Kellogg School of Management Executive Education program.

Read More Posts by Rachel