Falling in Love: How Companies Market to an Emotion

Ah yes... Valentine’s Day. For some people, this is a day celebrating love and romance but for others, it’s just a reminder of how single they are. Whatever the case is, we can all agree that all of the marketing around the holiday is very similar- colors of red and pink, people in relationships, and lots of chocolate, flowers, and jewelry.

Falling in Love: How Companies Market to an Emotion2025-11-18T16:25:18+00:00

How Technology Changes the Workplace Experience

The workplace experience has changed drastically over the years – due to technology, different generations, new markets and audiences – and that’s just to name a few. Technology has proven to make jobs one hundred times, if not one thousand times, better than twenty years ago.

How Technology Changes the Workplace Experience2025-11-18T16:31:23+00:00

Revealing Your Brand’s Dirty Little Secrets

We’ve all seen it. The products packaged with messaging that claims what’s inside is natural, pure, eco -  and free of this and that. Add a leaf or two, and a cool shade of green and you think you are picking up a product that is good for you, your home and your family.

Revealing Your Brand’s Dirty Little Secrets2025-11-18T16:32:15+00:00

Are In-Person Meetings With Media Still Valuable? 3 Reasons Why The Answer Is “Yes”.

The media and public relations professionals have separate goals, but are required to work together to achieve them. Media aim to provide relevant news to their audiences, while PR professionals have the goal of securing coverage for their client. We know that by working together, media and PR professionals create a mutually beneficial relationship.

Are In-Person Meetings With Media Still Valuable? 3 Reasons Why The Answer Is “Yes”.2025-11-18T16:34:50+00:00
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