Picture a sports ad you've seen. Perhaps a promotion for a favorite team or a commercial for athletic apparel. Is the photography high-contrast and gritty, with a dark background? Are there shards of illustrated shrapnel, digitally produced gradients and rough textures surrounding a tough, sweaty, dirty athlete?
Whether you’re adjusting to working from home for the first time, balancing your kids all day or even keeping pets busy – this drastic change to our routine doesn’t mean we have to stop thinking creatively. This unprecedented upheaval has the potential to result in some of your best ideas.
During the Superbowl this past Sunday, amid all the commercials for chips, beer, pop, cars and household products – only one commercial stood out for excellence in storytelling. The ad is a reflection of the human experience – raw and touching – and a celebration of love.
Sony recently unveiled the logo for their upcoming release of the PS5, and the public response has been a resounding, “That’s it?”. Many individuals have mocked the design for its similarity to the previous two console logos.
Five years ago, I started my career at Sweeney. Two years before that I interviewed with the agency and did not land a gig. I’ve experienced so many doubts about my career from that initial interview to now, and some moments when I didn’t think I would make it to five years.
As we approach a new decade, our creative team is excited to see how graphic design will ebb and flow with new technologies, political climate, cultural shifts and generational preferences.
Work-life-balance is a myth. Sometimes the scale tips toward your home and family, and sometimes it will tip toward work and employees. Rarely do both sit side by side. I’ve accepted that’s not a negative thing. My top priorities right now are learning to be a better parent and learning to be a better creative director.
Our clients often say, “we definitely want more video.” We know, we know. Video is the preferred content for internet users basically everywhere, and that the need for it continues to rise (more than half of consumers want more video).
A logo walks into a bar. The bartender says to the bar-back, “what do you think?” The bar-back looks the logo up and down and says, “It’s nice, I like it.” The logo drops dead. If the word “like” was poison, I’d have passed away a thousand times over.
We’ve all seen it. The products packaged with messaging that claims what’s inside is natural, pure, eco - and free of this and that. Add a leaf or two, and a cool shade of green and you think you are picking up a product that is good for you, your home and your family.
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