Meet Our Creative Team: Alex Robinson

So far this summer, our creative team has been busy designing, collaborating and strategizing with our amazing clients. We wanted to take a moment to highlight our graphic designer and fan of all things quirky, Alex Robinson. Find out what fuels his creativity in and out of the Sweeney office.

Meet Our Creative Team: Alex Robinson2025-11-18T16:32:42+00:00

Standing Out: Advice For Graphic Design Students Entering the Real World

With the ever-increasing amount of graduating college students being thrust into the workforce, this summer’s job hunt will be a fierce battle for many young professionals. For graphic design students in their final semester this means preparing portfolios, developing an individual brand and honing interview skills.

Standing Out: Advice For Graphic Design Students Entering the Real World2025-11-18T16:33:15+00:00

5 Steps to Award-Winning Creative

What does it take to develop award-winning creative? Baby steps. My 14-month-old daughter recently became a walker. Like most babies, she started by pulling herself up on furniture and discovering her legs. She spent months sliding along walls and scooting against stuff – contemplating the concept of walking.

5 Steps to Award-Winning Creative2025-11-18T16:34:20+00:00

Learning from Designers at Adobe MAX – Part 2

My journey to Adobe MAX gave me the opportunity to learn from some of the greatest modern minds in the design industry. For part 2 of my key takeaways, I will share some of my favorite points presented by design idol, Aaron Draplin of Draplin Design Co.

Learning from Designers at Adobe MAX – Part 22026-06-05T19:42:03+00:00

Learning from Designers at Adobe MAX – Part 1

I recently journeyed out west to Los Angeles for Adobe MAX - exploring new technology, speaking with vendors and participating in sessions hosted by incredible figures in the creative industry. I returned to Cleveland with new ideas (and swag) to share.

Learning from Designers at Adobe MAX – Part 12025-11-18T16:34:36+00:00

Pumpkin Everything: Creative Seasonal Marketing Or Overdone Trend?

In the spirit of brands getting an early start on the holidays, Starbucks released their popular Pumpkin Spice Latte (aka, the PSL) on August 28 – its earliest official launch date in latte history. This caffeinated drink kicked off the pumpkin spice craze in 2011, creating a popular seasonal marketing opportunity for companies hoping to take a creative spin on products and boost sales for the fall season.

Pumpkin Everything: Creative Seasonal Marketing Or Overdone Trend?2025-11-18T16:34:58+00:00
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