No matter the distribution, storytelling remains the most powerful way to connect with your audience. Whether you're a brand or a business leader, storytelling isn't just a marketing tactic. It’s connecting people with emotion and, when done right, can be very effective.
When you think of technology, what brand comes to mind first? In our daily lives, technology is an essential tool. We use phones, tablets, laptops, smart watches (and the list goes on). But the most interesting part is how all of them combine different features.
‘Tis the season for hot cocoa, sweaters, and for many of us, two very specific colors. Red and green, the aesthetic workhorses of the Christmas season, appear on everything from cookies to coupons — so much so that the combination on its own has become somewhat synonymous with the holiday, and not much else.
These days, it seems more and more difficult to not bring politics into things – including athletics, at the office, at home or on a date and of course – marketing. The big question is, should brands address topics such as immigration, gun violence, women’s rights, LGBTQ+ rights and climate change in their company values or better yet, take a stand and influence these topics in their advertising?
We’ve all seen it. The products packaged with messaging that claims what’s inside is natural, pure, eco - and free of this and that. Add a leaf or two, and a cool shade of green and you think you are picking up a product that is good for you, your home and your family.
With the ever-increasing amount of graduating college students being thrust into the workforce, this summer’s job hunt will be a fierce battle for many young professionals. For graphic design students in their final semester this means preparing portfolios, developing an individual brand and honing interview skills.
In the spirit of brands getting an early start on the holidays, Starbucks released their popular Pumpkin Spice Latte (aka, the PSL) on August 28 – its earliest official launch date in latte history. This caffeinated drink kicked off the pumpkin spice craze in 2011, creating a popular seasonal marketing opportunity for companies hoping to take a creative spin on products and boost sales for the fall season.
To know me is to know that I rarely take time to boast about our agency’s past or our present, but instead am typically consumed with what comes next. This is the exception to that rule. For more than three decades, Sweeney has forged a unique and consistent identity in the agency world.
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