Every marketer’s dream is that there is a silver bullet for marketing. One strategy that increases brand awareness, drives quality leads and drives them immediately. But we all know that just isn’t the case. Marketing requires ongoing strategy and a constant commitment to achieve your goals.
For seasoned marketing professionals, knowing and understanding your customers and prospects feels more like marketing 101. Having worked with many corporations throughout the years, I’ve observed marketing and communications staff tend to have a high-level understanding of who their customers are, and some have a better understanding than others.
Our digital marketing leader, Rachel Dill, celebrated her fifth anniversary here at Sweeney this week! We figured what better time to chat with her and reflect on her professional experiences? From digital marketing to Rachel’s own personal brand, we covered what makes this “Rising Star” tick, her favorite parts about the industry and one of her proudest moments as a professional.
Customers no longer want to be sold. Customers want brands to address their passions, pain points and help them achieve their goals. They want meaningful, relevant and timely content they can relate to. But how do brands truly deliver on this?
No doubt, the coronavirus (among a dozen other national and global issues) is impacting business and calling into question the role of marketing at a time of great uncertainty. As trade shows, conferences and events are being canceled… supply chains and logistics are being interrupted… workforces are being directed to work remotely… and the stock market is reeling, the role of marketing is solidly under the microscope.
Last week Instagram announced they are going to test hiding 'likes' in the U.S. starting this week. Naturally, that has stirred up quite the controversy. Over the past few days, I have come across a wide range of opinions on the matter.
Admit it, if it weren’t for social media giving you daily reminders about people you went to college with, you’d forget half of them even existed. Well, take notes because the same goes for marketing your business on social media!
After being honored with Public Relations Society of America’s “Rising Star” award we sat down with digital marketing manager Rachel Dill to reflect on her career up to this point. As a member of PRSSA, a student chapter, when attending The Ohio State University, the organization helped her determine what career path she wanted to embark on.
Isn’t it strange how the lessons our parents preached to us at an early age are the ones that continually find application in the real world? Sure, my dad’s number one rule of always laying out an exit path in case of a fire hasn’t found much use in my career.
Last year, Amazon accounted for nearly half of all online holiday retail sales, according to GBH Insights head of technology research Daniel Ives. Needless to say, the holidays are a great time to capture additional sales on the platform and it’s not too late.
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