After being honored with Public Relations Society of America’s “Rising Star” award we sat down with digital marketing manager Rachel Dill to reflect on her career up to this point. As a member of PRSSA, a student chapter, when attending The Ohio State University, the organization helped her determine what career path she wanted to embark on.
Isn’t it strange how the lessons our parents preached to us at an early age are the ones that continually find application in the real world? Sure, my dad’s number one rule of always laying out an exit path in case of a fire hasn’t found much use in my career.
Last year, Amazon accounted for nearly half of all online holiday retail sales, according to GBH Insights head of technology research Daniel Ives. Needless to say, the holidays are a great time to capture additional sales on the platform and it’s not too late.
In recent years, the term 'keyword' has evolved from a fun buzzword to a critical part of the marketing lexicon. And not surprisingly, because of its quick adoption, the term's definition and meaning have become skewed. My desire to better understand keywords was one of many reasons I attended the Moz Academy SEO boot camp.
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